Give every rep their own AI sales coach

Develop top performing reps with personalized, on-demand coaching that stays true to your business and your buyers. No extra meetings, no fluff. Just real improvement where it counts.

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In partnership with the world’s best sales trainers:

Our coaching has helped teams at

Reps cannot effectively target and articulate their key messaging to their ICP.

TOFU targets missed
Reps don't have leads
Nothing to sell

Skill Gap

Coaching isn’t a bonus, it’s the bridge between strategy and results.

Reps don't understand their ICP and can't quickly evaluate if they should pursue a lead.

Wasted time on poor deals
Missed opportunities
Client-message mismatch

Skill Gap

Coaching isn’t a bonus, it’s the bridge between strategy and results.

Reps do not adopt their sales methodologies, don't ask relevant quality questions and rush to demo.

Can't sell without understanding
Poor discovery conversion
Missed & wasted opportunities

Skill Gap

Coaching isn’t a bonus, it’s the bridge between strategy and results.

Without the information in all the other points, you can't position yourself in the market.

Single figure win-rates
Missed quota
Poor employee retention

Skill Gap

Coaching isn’t a bonus, it’s the bridge between strategy and results.

Is Your Outreach Falling Flat?

Reps cannot effectively target and articulate their key messaging to their ICP.

TOFU targets missed
Reps don't have leads
Nothing to sell

Are You Chasing the Wrong Deals?

Reps don't understand their ICP and can't quickly evaluate if they should pursue a lead.

Wasted time on poor deals
Missed opportunities
Client-message mismatch

What’s Your Team’s Blind Spot?

Reps cannot effectively target and articulate their key messaging to their ICP.

Can't sell without understanding
Poor discovery conversion
Missed & wasted opportunities

Why You Sound Like Others?

Without the information in all the above points, you can't position yourself in the market.

Single figure win-rates
Missed quota
Poor employee retention

All of your problems are

Skill Related

Coaching is the #1 gap in your business today

The status quo is not just failing, it's distracting

We surveyed Reps, Line Managers, Senior Leaders, and Enablement on all things GTM Coaching.
The results are brutal and cannot be ignored.

73%

Reps say they get zero consistent coaching

76%

Reps say they need significantly more coaching

55%

Managers say they don't know how to coach

Businesses are wasting millions of dollars on solving this through human resources, software and outdated methods. Despite all this investment, reps don't get coached and the needle does not move.

63,000

People with 'Enablement' in title

$4.21b

Market size of enablement software

57%

Reps missed quota in Q4 '24

Meet Cate

Cate is your reps’ new AI sales coach and will work with each person individually on creating and achieving their goals.

Cate understands you

To coach with context, Cate takes the lot. Understanding everything about your business and your sales approach.

Your Buyer: Context-rich real-time buyer personas
Your Market: Industry, solution and competitive landscape
Your Sales: Methodologies, frameworks and best practices
Your Reps: Opinions, call-reviews, KPI performance and more

Cate builds rep-level plans

Cate will prioritize all of the context she has and suggest a SMART goal to the rep. Once the goal is locked in, Cate will create a plan to help the rep hit that goal.

Personalized to each rep
Measurable and achievable
Planning motion automated

Cate actively coachs

The plan will sync to a reps' calendar, adding all elements at times when Cate knows they are free. All the rep has to do is rock up and get coached.

Adoption-by-design with calendar integration
Coaching happens on Slack, voice and video
Coaching activities are tailored to the rep and the goal
Cate can guide, roleplay, review, collaborate, advise and more

Cate measures everything

Every single interaction happening is recorded and fed into detailed analytics that also feed back into the coaching engine.

Product adoption
Trending competencies
Correlation to KPIs
Skill transference to real-world

Coaching needs to be relevant

Relevant to your             Business and goals

A great coach understands your industry, personas, and sales process and aligns coaching around goals the rep is committed to, not just tasks.

Relevant to your             Performance

A great coach ensures what they're doing is actively tracking reps towards their goals and adjusts as needed.

Relevant to your             Goals

A great coach builds a plan around a goal the rep agrees to, instead of just pushing endless activities and tasks.

Coaching needs to be in your workflow

How many tools have you purchased that nobody has used? The entire Replicate Labs product is built to optimize for 2 things: adoption and results.

"Replicate Labs helped us ramp our BDRs 3x faster by equipping them with a deeper understanding of buyer personas and ability to clearly and confidently articulate the value of our product.

The tool has helped us save on average 8 hours per month, per Sales Manager, dramatically increasing their ability to deliver coaching to their teams at scale.

We couldn't be more excited to adopt the AI Sales Coach and continue leveraging AI as a key pillar of our revenue enablement programs"

Stefan Dobrev

Enablement Leader, Payhawk

"People need a reason to change.

Successful revenue professionals have the skillset to not only understand their buyer but also to connect and facilitate the buyer recognizing that reason to change.

However, in practice this is very difficult.

Replicate Labs has not only solved this challenge, they are leading the market."

Julie Thomas

CEO, ValueSelling

"I used Replicate Labs and it was crazy good

Gone are the days of outdated sales training

Gone are the days of salespeople not being supported

Gone are the days of lack of prospect insight

Everyone in sales should be using this"

Daniel Disney

CEO, Daily Sales

"Coaching is such a big challenge in Enablement and stops so many programs early on.

I could not be more excited for this new AI Sales Coach"

David Blackwell

Enablement Leader, Scope

Escape The Hamster Wheel

Stop thinking managers are going to 'coach it to life'
Realize that coaching is the root cause of business issues
Coaching must be relevant and immediate
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