Give every rep their own performance coach
Cate delivers expert, contextual coaching in real time; built from your playbooks, proven to move pipeline and quota.
In partnership with the world’s best sales trainers:
Our coaching has helped teams at
Is Your Outreach Falling Flat?
Are You Chasing The Wrong Deals?
Do Prospects Go Dark After Disco?
Why Do Competitors Always Win?
Reps cannot effectively target and articulate their key messaging to their ICP.
Performance coaching is the bridge between strategy and results
Reps don't understand their ICP and can't quickly evaluate if they should pursue a lead.
Skill Gap
Coaching isn’t a bonus, it’s the bridge between strategy and results.
Reps do not adopt their sales methodologies, don't ask relevant quality questions and rush to demo.
Skill Gap
Coaching isn’t a bonus, it’s the bridge between strategy and results.
Without the information in all the other points, you can't position yourself in the market.
Skill Gap
Coaching isn’t a bonus, it’s the bridge between strategy and results.
Is Your Outreach Falling Flat?
Reps cannot effectively target and articulate their key messaging to their ICP.
Are You Chasing the Wrong Deals?
Reps don't understand their ICP and can't quickly evaluate if they should pursue a lead.
What’s Your Team’s Blind Spot?
Reps cannot effectively target and articulate their key messaging to their ICP.
Why You Sound Like Others?
Without the information in all the above points, you can't position yourself in the market.
The status quo burns money and time
We surveyed Reps, Line Managers, Senior Leaders, and Enablement on all things GTM Coaching.
The results are brutal and cannot be ignored.
73%
Reps say they get zero consistent coaching
76%
Reps say they need significantly more coaching
55%
Managers say they don't know how to coach
Businesses are wasting millions of dollars on solving this through human resources, software and outdated methods. Despite all this investment, reps don't get coached and the needle does not move.
63,000
People with 'Enablement' in title
$4.21b
Market size of enablement software
57%
Reps missed quota in Q3 '25
Meet Cate, your performance coach
A human coach experience with a brain for Skills
Cate understands you
To coach with context, Cate takes the lot. Understanding everything about your business and your sales approach.
Cate actively coaches
Coaching isn't a linear path, when a rep hand-raises for help on a deal or something more macro, Cate is there to help.
Cate measures what matters
Every interaction ties to pipeline progress and opportunity quality, ensuring real outcomes not just sentiment and usage.
Coaching needs to be relevant
Relevant to your business
A great coach understands your industry, personas, and sales process and aligns coaching around your unique world.
Relevant to your performance
A great coach ensures what they're doing is actively tracking reps towards their goals and adjusts as needed.
Relevant to your goals
A great coach helps the rep execute more effectively with prospects to close more deals and build more pipeline, not waste hours in 'training'.
Coaching needs to be in your workflow
Coaching only works when it lives where work happens. We optimize for two things -> adoption and results.
"Replicate Labs helped us ramp our BDRs 3x faster by equipping them with a deeper understanding of buyer personas and ability to clearly and confidently articulate the value of our product.
The tool has helped us save on average 8 hours per month, per Sales Manager, dramatically increasing their ability to deliver coaching to their teams at scale.
We couldn't be more excited to adopt the AI Performance Coach and continue leveraging AI as a key pillar of our revenue enablement programs"
Stefan Dobrev
Enablement Leader, Payhawk
"People need a reason to change.
Successful revenue professionals have the skillset to not only understand their buyer but also to connect and facilitate the buyer recognizing that reason to change.
However, in practice this is very difficult.
Replicate Labs has not only solved this challenge, they are leading the market."
Julie Thomas
CEO, ValueSelling
"I used Replicate Labs and it was crazy good
Gone are the days of outdated sales training
Gone are the days of salespeople not being supported
Gone are the days of lack of prospect insight
Everyone in sales should be using this"
Daniel Disney
CEO, Daily Sales
"Coaching is such a big challenge in Enablement and stops so many programs early on.
I could not be more excited for this new AI Sales Coach"
David Blackwell
Enablement Leader, Scope
Escape The Hamster Wheel
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