Give every rep their own performance coach
Cate delivers expert, contextual coaching in real time; built from your playbooks, proven to move pipeline and quota.
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Our coaching has helped teams at


Sales tech has failed us all.
Reps are undercoached. Managers are overstretched. And billions are wasted on tools that track activity instead of driving performance.
It’s time for something new: Performance Coaching that scales.
The problem
Coaching is broken.
We built a $4B+ enablement tech industry that doesn’t enable anything.
4 in 7 still miss quota. 8 in 10 reps of them say it's because they don’t get enough coaching.
If activity and compliance worked, every team would be at target. They’re not.

The new way
Performance Coaching replaces compliance with action.
Cate blends your playbooks, data, and methodology into a coach that lives inside your workflow.
She diagnoses deal risks, coaches in real time, and helps every rep make better decisions in the moment, not two weeks later in a review.

Meet an AI performance coach right now
Have a live conversation with a lite version of one of our coaches.
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Coaching unique to your business, buyers and playbooks

We teach your coach about your business, objectives and anything else they need to know to performance coach effectively.
Your coach is always available to help reps with anything, anytime. They're available in our product as well as Slack.
Reps now have a 24/7 performance coach bespoke to your business, focused on driving your objectives.
There is NOTHING you can buy on the market today, that will allow you to make more money, sell better, increase your win rates or make Presidents Club than this.
This is the most advanced, accurate, engaging, AI Coaching ever built.
Drive execution when it's needed most
Case study

A global spend management platform with teams across Europe and the US.
Ramp time
Saved per Mgr/month
Adoption
The problem
Slow ramp times
The Root Cause
Weak understanding of buyers and playbooks, driven by limited coaching
How we solved
- Reps interviewed Al versions of their buyers to deeply understand their needs
- Reps practised key conversations daily
- Reps received coaching aligned to their business, buyers and sales process
Results
- 3x Faster Ramp time
- 8 hours Saved per Mgr/month
- 100% by Reps & Leaders
"Replicate Labs has dramatically increased our ability to deliver coaching to our teams at scale."
FAQs
Find quick answers to common questions about how Replicate Labs. If you have a question not on this list, try talking to Cate at the top of this page, she has an expanded FAQ at her disposal.
How does this adapt to my business?
We build custom models of your market, buyers and playbooks and any other customization you need. This is done as part of onboarding, and easy to edit later in the product.
Do you integrate with my existing tools?
Our coaches operate incredibly well without integration, but just like human coaches benefit from having more information. We integrate with Gong, Salesloft and Salesforce to give the coach more context. We also integrate with Google and Microsoft Calendars and Slack to get into the rep's workflow.
Is my company data secure?
Absolutely, we are GDPR and SOC2 compliant. We even work with leading cybersecurity companies Okta and Quest. We do not fine-tune any LLMs using client data and no client data is accessible in any way by any other client.
Do you offer a single user plan for reps?
Yes, we partnered with Gap Selling to launch AI Keenan for individual reps. Equipped with the ability to review calls, run roleplays and help reps diagnose why deals are stalling and what to do about it. Reps can sign up here.
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