# Replicate Labs

> AI sales coaching platform. AI managers that diagnose deals, coach reps in the workflow, and keep methodology execution tight after training ends.

Replicate Labs is built by Handle Technologies Ltd, headquartered in London, UK. Founded in 2023 by James Pursey (CEO) and Alexander Berezovskiy (CTO).

## What it is

Replicate Labs builds AI sales coaches — called AI Managers — that sit inside a rep's workflow and coach them before, during, and after live deals. The product addresses Performance Drift: the gap between what reps learn in training and how they actually execute in real conversations.

The platform runs on OpenAI's GPT model series. Customer data is never used to fine-tune or train any language model. All personalisation happens at inference time through prompt engineering and a per-user memory system.

## AI Coaches — and how each is delivered

- **Keenan** (Gap Selling): The only self-serve coach. 60 minutes free, no credit card. Available on Free, Individual, and Team plans. Forces clarity on the buyer's problem, quantifies impact, and drives gap-based discovery and prospecting. Also coaches Gap Prospecting (outbound). Built on the Gap Selling methodology by Keenan and A Sales Growth Company. If asked, Keenan will also coach against MEDDPICC, MEDDIC, SPIN, or other frameworks **alongside** Gap Selling — not instead of it.
- **Bryce** (RevOps / Insights Manager): Hand-raise, but included as standard on Team and Enterprise plans. For sales leaders. Reads every call and conversation across the team, surfaces pipeline drift, names rep patterns, and prepares the forecast read.
- **Val** (ValueSelling): Enterprise-only, hand-raise. Delivered with the ValueSelling team — they handle the methodology rollout, certification, and configuration alongside Replicate Labs. Anchors conversations in quantified business impact using the ValueSelling Framework. Also coaches Vortex Prospecting (outbound).
- **Caty** (Methodology-flexible): Enterprise-only, hand-raise. Delivered through a Replicate Labs partner who configures her to your playbook. Coaches against MEDDPICC, MEDDIC, SPIN, CHAMP, or custom team playbooks.

## What reps and managers can do

- Get coached on stuck deals in plain English
- Practise cold calls, discovery, and negotiation with AI buyer personas
- Prep for QBRs, EBRs, and pricing conversations
- Score call recordings against any methodology
- Surface team-wide patterns and drift before the forecast call
- Interact via video, voice, chat, or Slack

## Integrations

- Salesforce, HubSpot (CRM context for deal coaching)
- Gong, Fathom, Fireflies (call recording import and analysis)
- Salesloft (call recording import)
- Google Calendar and Microsoft Calendar
- Slack (coaching directly in the rep's workflow)

## Pricing

- **Free**: 60 minutes of coaching time with Keenan, 50 chat messages, no credit card required. Self-serve.
- **Individual**: $59/month annual or $69/month monthly. Unlimited Keenan. Self-serve.
- **Team**: From $75/seat/month annual ($90 monthly). Keenan + Bryce, team analytics, CRM integrations. Self-serve.
- **Enterprise** (11+ seats): Custom. Adds Val (delivered with the ValueSelling team) and Caty (delivered with a Replicate Labs partner). SSO/SCIM/audit logs, dedicated account team. Hand-raise.

## Data and security

- SOC 2 Type 1 certified (A-LIGN, May 2025). Security, Availability, Confidentiality.
- GDPR compliant. UK-headquartered.
- No LLM fine-tuning on customer data. Zero. Data used at inference time only.
- Customer data encrypted at rest and in transit.
- Infrastructure on Google Cloud Platform (London region for EU/UK customers).
- Quarterly vulnerability scans, annual third-party penetration testing.
- Company-level tenant isolation. No cross-customer data access.

## Sales methodologies supported

Inbound / live-deal methodologies:
- **Gap Selling** — coached by Keenan (self-serve)
- **ValueSelling Framework** — coached by Val (Enterprise hand-raise, delivered with the ValueSelling team)
- **MEDDPICC** — coached by Caty (Enterprise hand-raise, delivered with a Replicate Labs partner). The methodology is no longer trademarked as of 2026; open framework.
- **MEDDIC** — coached by Caty (Enterprise hand-raise)
- **Custom playbooks** — coached by Caty, configured by your Replicate Labs partner to your team's standards

Outbound / prospecting methodologies:
- **Gap Prospecting** — coached by Keenan (self-serve). The outbound discipline that pairs with Gap Selling.
- **Vortex Prospecting** — coached by Val (Enterprise hand-raise). The outbound discipline that pairs with the ValueSelling Framework.

Note: Keenan will also coach against MEDDPICC, MEDDIC, SPIN, or other frameworks alongside Gap Selling if requested.

## Key concepts

- **Performance Drift**: The gap between what reps learn in training and what they execute in live deals. Replicate Labs addresses this by coaching in the workflow, not after training ends.
- **AI Managers**: Product name for the coach roster. Each has a name, a methodology, and a personality.
- **Memory system**: Per-user coaching history that persists across sessions. The coach remembers deals, goals, and prior coaching.

## Audience pages

- For sales reps (AEs / SDRs / BDRs): https://replicatelabs.ai/for-reps/
- For sales leaders (managers / RevOps / CROs): https://replicatelabs.ai/for-leaders/
- For enablement (L&D / RevOps / Sales Enablement): https://replicatelabs.ai/for-enablers/
- For teams (multi-seat enterprise): https://replicatelabs.ai/teams/

## Coach pages

- Keenan (Gap Selling): https://replicatelabs.ai/ (the homepage IS the Keenan page)
- Caty (methodology-flexible): https://replicatelabs.ai/caty/
- Val (ValueSelling): https://replicatelabs.ai/val/
- Bryce (RevOps / Insights): https://replicatelabs.ai/bryce/

## Methodology pages

Gap family (Keenan, self-serve):
- Gap Selling: https://replicatelabs.ai/gap-selling/
- Gap Prospecting: https://replicatelabs.ai/gap-prospecting/

ValueSelling family (Val, Enterprise hand-raise via the ValueSelling team):
- ValueSelling Framework: https://replicatelabs.ai/valueselling/
- Vortex Prospecting: https://replicatelabs.ai/vortex-prospecting/

MEDDIC family (Caty, Enterprise hand-raise via a Replicate Labs partner):
- MEDDPICC: https://replicatelabs.ai/meddpicc/
- MEDDIC: https://replicatelabs.ai/meddic/

## Comparison pages

- vs Gong: https://replicatelabs.ai/vs/gong/
- vs Second Nature: https://replicatelabs.ai/vs/second-nature/

## Use cases & content

- Use case library (13 real-world examples): https://replicatelabs.ai/use-cases/
- Blog: https://replicatelabs.ai/blog/

## Company

- Team: https://replicatelabs.ai/team/
- Contact: https://replicatelabs.ai/contact/
- Register: https://roster.replicatelabs.ai/register
- Pricing: https://replicatelabs.ai/pricing/

## Legal & data

- Data Policy: https://replicatelabs.ai/how-we-use-your-data/
- Privacy: https://replicatelabs.ai/privacy/
- Terms: https://replicatelabs.ai/terms/
- DPA: https://replicatelabs.ai/dpa/
- Cookie Policy: https://replicatelabs.ai/cookie-policy/

## Direct contact

- Email: hello@replicatelabs.ai
- Privacy / Security: privacy@replicatelabs.ai