“What did she say the re-keying costs her a month, in her numbers?”
Two ways to buy it. Seats for the team. Credits for the build.
Platform puts a named coach on every rep’s live deals and gives the manager the read, sold with implementation and set up with your methodology partner. Builder is pre-purchased credits for running the harness as infrastructure: an AI SDR on Keenan, a scored call archive, the asset after every demo.
The platform,
on seats.
Platform · seatsThe experiences you cannot build yourself.
- Voice roleplay with a buyer who holds the line
- Coach calls on the live deal
- Bryce reading the team
- Dynamo and courses
- Fair use in your tools: Claude, ChatGPT, Slack, the CRM

Two. Halden has a buyer number and a dated next step. Northbridge has neither; the cost in the notes is Priya’s estimate.
Build on it,
on credits.
Builder · pre-purchased creditsRun the harness as infrastructure.
- An AI SDR on Keenan, every reply judged before it leaves
- Score a call archive against your method
- The asset built after every demo
- The team’s evidence, in your warehouse
- Plays: the catalogue of jobs the harness already runs for us
Three ways in.
- MCPIn the Claude your team already uses.
- APIIn your own code and your own jobs.
- CLIComing soon
Two meters. Each one counts a different thing.
Seats count the people who work with the coaches. Credits count the jobs the harness runs on its own. Most accounts start on one and add the other when a second person finds a use for it.
Seats and credits.
-
What is the difference between Platform and Builder?
Platform is seats for people: a named coach on every rep’s live deals by voice, roleplay against your buyers, Bryce reading the team, Dynamo and courses, with fair use in the seat holder’s own tools. Builder is pre-purchased credits for jobs that run with nobody on the call: an AI SDR on Keenan, a call archive scored against your method, the asset built after every demo. -
Who buys Platform, and who buys Builder?
Platform is bought by the person responsible for a sales team’s selling, usually a revenue leader or an enablement lead, and it is set up with the methodology partner. Builder is bought by whoever wants the harness to run as infrastructure: RevOps, a growth lead, a founder wiring up outbound. -
Can a Platform account also buy Builder credits?
Yes. Seats cover the people using the coaches, including a manager asking Bryce in Slack. When someone inside the account, often RevOps, wants to run the harness as automation, such as scoring last quarter’s calls or building the asset after every demo, that work runs on Builder credits. -
Why are there no prices on this page?
Platform is sold with implementation, so it is quoted on the team, the method and the integrations. Builder credits are bought through us for now. Tell us what you want to run and we come back with how it works and what it draws, within one business day. -
How do I get credits?
Ask. There is no checkout on this site yet, so Builder credits start with a short note on the contact page saying what you want to run. A person reads it and replies within one business day. -
Is there a monthly subscription I can start on my own?
Not any more. Replicate Labs is bought two ways, Platform on seats and Builder on credits, and both are quoted on what you want to run. Tell us on the contact page and a person replies within one business day.
Start with the deal that is stuck. The quote follows the setup.
Thirty minutes on one live deal, in the method your team runs. We quote Platform on the team you have and Builder on the jobs you want to run.