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Most sales reps hear "I have a headache" and immediately pitch Tylenol. That is a $1 sale.
In Gap Selling, we know the value isn't in the product, it's in the problem. Is the headache caused by dehydration, or is it a life-threatening condition? The difference determines if you close for pocket change or a premium price.
We’ve built an interactive performance coaching experience of Keenan (author of Gap Selling) to test your ability to diagnose before you prescribe. You have the cure, but you cannot sell it until you understand the pain.
Keenan himself can sell the pill here for $1m. See if you can beat him.
Enter your details below to enter the experience.