For value sellers
Build the business case
the CFO actually signs
Val coaches ValueSelling on every live deal. She quantifies the buyer’s business pain, names every stakeholder you haven’t talked to yet, and won’t let you discount your way to close.
Val is partner-delivered, not self-serve. You hand-raise, we connect you to the ValueSelling team, and you see her run on a real deal before you commit. Want to try the platform free first? Start with Keenan.
- Built with ValueSelling
- Partner-delivered
- Enterprise rollout
Three jobs. Every day.
Value, not features.
ValueSelling works when reps run it on the deal in front of them. Val makes that the path of least resistance.
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Quantify value
Stop pitching features. Build the business case.
Drop in a discovery call. Val pulls out the buyer’s economic pain, quantifies it, and writes the value hypothesis you should be testing on the next call. Not "they liked the demo". A number, an owner, and a consequence the buyer can take to their CFO.
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Stakeholder alignment
Name every voice in the room before the room votes.
CFO, IT, end-user, champion, blocker. Val maps the buying committee, surfaces who you haven’t talked to, and tells you what each one needs to hear to say yes. The deal that dies in legal usually died three calls earlier, when a stakeholder went unnamed.
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Protect price
No more discount-to-close.
When the deal stalls, Val won’t let you cut price to unstick it. She’ll tell you the value gap is the real problem, not the number, and write the message that re-anchors on outcome. A discount buys a slower no. Val makes you earn the yes.
On a real deal
A value sell, start to close.
Take one live opportunity through the cycle. Here is where Val shows up, and what she does with the ValueSelling Framework.
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After discovery
Val builds the value hypothesis.
She reads the discovery call and pulls out the economic pain in the buyer’s own words: what it costs, who owns it, how often it bites. Then she writes the hypothesis you take into the next call: the one the buyer can repeat to their CFO without you in the room.
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Mid-cycle
She maps the room and finds the gap.
Val names every stakeholder the deal touches and flags the ones you have not spoken to. The CFO who controls the budget. The IT lead who can quietly veto. She tells you what each one needs to hear, and which call to get them on.
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When it stalls
She holds the line on price.
The buyer goes quiet. The instinct is to discount. Val stops you: the silence is a value gap, not a price gap. She writes the re-anchor message that puts the conversation back on the outcome, so you close on value, not on margin you gave away.
The framework you certified on is only worth what your reps execute under pressure. Val closes the gap between the methodology and the deal.
What she coaches
The ValueSelling fundamentals, drilled in live deals.
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VPQ
Value Prompter Questions. The discovery framework that surfaces business impact, not surface interest. Val drills it on every call so the value is the buyer’s words, not your slide.
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Differentiation
Tied to outcomes, not features. Anyone can list capabilities. Val makes you prove the difference shows up in the buyer’s number.
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Mutual plan
A buyer-owned plan to close, with dates and owners on both sides. Not a forecast you’re hoping turns into one. Val checks the plan exists and the buyer actually agreed to it.
Want the full ValueSelling page? Read the methodology breakdown
Who Val is for
If you sell on value, Val keeps you honest about it.
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The value-selling team
Your reps were certified on ValueSelling. Certification day was strong. Then real deals arrived and VPQ quietly became "any questions". Val keeps the framework running call after call, not just on the exam.
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The CRO under margin pressure
Discounting is the fastest way to hit a number and the fastest way to erode one. Val is the discipline layer: she catches the discount-to-close reflex before it costs you the margin, deal after deal.
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The ValueSelling Associates partner
You own the methodology and the certification path. Val is how ValueSelling survives the rep’s real, messy week. You configure her, you run the rollout, you own the relationship. Replicate Labs builds the coach.
Our point of view
Most "value selling" is feature selling with a nicer word.
Every sales team says it sells on value. Sit in on the calls and you hear something else: capability lists, demo walkthroughs, "this would help with that". The word changed. The behaviour did not.
Real value selling is harder. It means making the buyer do the maths on their own pain, naming the CFO before the CFO names you, and refusing to discount when the value case is thin. Under quota pressure, reps skip all three. They are the slow parts, and nobody is checking.
A discount is what you give a buyer who never understood the value.
Val exists to keep the hard parts in. She is not a closer and she is not a script. She is the ValueSelling Framework, running on every live deal, holding the rep to the standard the methodology actually sets: call after call, not just on certification day.
FAQ
Quick answers.
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Is Val an official ValueSelling product?
Val is an AI coach built on the ValueSelling Framework with the ValueSelling team. ValueSelling Associates owns the methodology; Replicate Labs builds the coaching platform. To bring Val into your team, you speak to the ValueSelling team. -
How do I get Val for my team? What does starting look like?
You hand-raise via the form on this page and we connect you to the ValueSelling team. They run the rollout, the certification path, and the methodology configuration. The first step is a working session: they run Val against one of your real value deals, the hard one where the CFO went quiet, so you see the read before you commit to anything. -
Why is Val partner-delivered and not self-serve?
Because the ValueSelling Framework is the ValueSelling team’s craft, not ours. They configure Val against your sales motion, run the certification, and coach your managers: the parts that make the methodology actually stick. A 60-second signup cannot do that. This is a deliberate trade: slower to start, far sharper once running. -
How long until Val is coaching real deals?
The configuration session with the ValueSelling team is the bulk of the setup, usually days rather than weeks. Once your motion is loaded, Val coaches from the first call. Reps see a value hypothesis and a scored discovery read on day one. -
How is this different from ValueSelling training?
Training teaches the framework in a room. Val executes it in live deals. The drop-off after any methodology training is not knowledge, it is adherence. Run the training, then run Val so VPQ, the value hypothesis, and mutual plans stay alive on every deal, not just on certification day. -
Can I bring my discovery calls?
Yes. Paste a transcript, drop a Gong link, or upload audio. Val reads the call and scores your discovery against the ValueSelling pillars, then writes the value hypothesis you should be testing next. -
My team is not on ValueSelling. Should I still use Val?
If you sell on value and want to adopt the ValueSelling Framework, yes: talk to the ValueSelling team. If your team already runs MEDDPICC, SPIN, or its own playbook, talk to Caty instead. She is methodology-flexible and coaches against whatever framework you already use. -
What does Val need from each rep?
The conversation and the deal context. Nothing a rep would not already have. No new forms, no separate tool to log into mid-call. Val works off what the rep is already doing. -
Is my data used to train models?
No. We do not fine-tune any LLM on customer data. No customer data is ever accessible to another customer. Company-level tenant isolation, SOC 2 Type 1, GDPR compliant.
Go talk to Val
Working session with the ValueSelling team. Bring your hardest value sell, the one where the CFO went quiet, and see what Val pulls out of it before any commitment.
Speak to the ValueSelling team- Built with ValueSelling
- Partner-delivered
- Enterprise rollout