Website Relaunch LinkedIn Post

Our website scored 4 out of 10 for self-serve.

Not from a competitor. From our own growth audit.

The headline spoke to managers. The free tier was invisible. There was no way to experience the product without signing up. And the entire site was basically two pages.

We built an AI coaching platform that reps genuinely love. Then put it behind a website that made them work to find out what it even was.

So we tore it down and rebuilt it.

20+ pages. Use case pages for SDRs, AEs, enablement leaders, and sales leaders. Comparison pages that honestly say when Gong or Second Nature might be the better choice (and when they're not). A data page that explains exactly what we do with your data in plain English. An llms.txt file because if AI is going to talk about us, it should get the facts right.

The free tier is now visible everywhere. $0. 60 minutes. No card. No demo call. Just coaching.

The hero doesn't say "your pipeline is lying to you" any more. It says "stuck on a deal? Ask Keenan." Because the rep sitting at their desk with a stalled $120K renewal doesn't care about pipeline theory. They care about what to do next.

Every page was written for the person who would actually land on it. SDRs get cold call practice and ramp help. AEs get deal coaching and methodology execution. Leaders get visibility and scale. Enablement leaders get proof of ROI.

We even put a Keenan conversation in the hero so you can see what coaching looks like before you click anything.

Here's what I learned: the gap between having a good product and making it obvious is enormous. We had reps saying "this is next level" and "I've never been this wrong in my life" about how good they thought they were. And our website was actively hiding that from everyone else.

If you sell to individual users and your site talks to their boss, you've got a problem.

Ours is fixed now.

Link in comments.