Replicate Labs · Keenan · Live
Score your cold email against Gap Prospecting.
Paste your outbound email. Keenan scores it on the method that actually earns replies, then shows you the single biggest gap. Three scores free.
- No signup to try
- Three free scores
- Anonymised before he reads it
This scorer is one tool from Roster, the free AI sales coach by Replicate Labs. Get the whole coach free.
What is Gap Prospecting?
Gap Prospecting is the cold-outreach method for earning a reply, not booking a meeting. It orients the whole email around the buyer's problem and its root cause instead of your product: the subject opens a loop, the body names a problem they already feel, the proof is forensic (what you found inside a peer company), and the ask offers insight rather than a slot. Keenan, Replicate Labs' AI sales coach, scores your cold email against that method and shows the single gap costing you the most replies.
The problem
Even the best models write cold email the same wrong way
We asked GPT-5.4, Claude, and Gemini for a cold email. They wrote fluent, confident, product-first copy: the exact stuff buyers delete on sight. Every one led with the vendor and a feature list, then lunged for the meeting.
Why do buyers delete these on sight?
The first thing the buyer meets is your product, so they file you as a salesperson before a single problem of theirs appears. Gap Prospecting flips the order: name the problem they already feel, earn the reply, and the meeting comes after they answer. Keenan is scored on that method, not on how polished the copy sounds.
Hi Dana, I’m with Northstar, a revenue intelligence platform that helps sales teams record calls, analyze deal risk, and improve forecast accuracy.
Worth a quick call to see if it’s a fit for your team? Would Thursday or Friday work?
The first thing Dana meets is your product and a feature list, so her brain files you as a salesperson and deletes it before a single problem of hers appears. Then it grabs for the meeting before earning the reply. Lead with her problem, and the meeting comes after she answers.
See the gap on your own email- Problem before product 70/100
Lead with the buyer’s problem, never your platform. If your product is the first thing they meet, you’re already deleted.
- Redefine their reality 60/100
Say the one thing they haven’t considered. Take the problem they think they understand and give it a name that makes them stop.
- Proof, not claims 42/100
Show what you found inside a real company, three specifics and at least one number, not "companies like yours."
- Open a loop, don’t label it 66/100
A subject line should leave a question in their head, not summarize your pitch. "Improving forecast accuracy" is a label. "The deals under your forecast" is a loop.
- Connect it to what’s next 58/100
Tie the problem to something they’re about to walk into, so it lands as a live threat, not old history.
- Earn the reply, don’t grab the meeting 31/100
Offer something useful they can say yes to in one word. The meeting comes after they answer, never before.
The fix
What Keenan looks for
He does not grade the email on how polished it reads. He grades it on whether it earns the reply: did you lead with the buyer's problem, make it specific, prove it, and offer insight instead of a slot. These are the six things he scores against, the Gap Prospecting way.
Now run one of your own. Paste a cold email and Keenan will score it against these same six, then show you the one gap costing you replies.
Leaderboard
The sharpest cold emails, scored by Keenan
Top the board, win signed Keenan
The sharpest cold email and the sharpest discovery call each win a signed set of all three of Keenan’s books: Gap Selling, Gap Prospecting, and Gap Enablement. Whoever’s on top when the competition closes takes the set, so keep scoring and hold the lead.
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The board is open.
No entries yet. Score your cold email and opt in to take the top spot.
The coach behind the model
Keenan didn’t win by accident. He wrote the method the others were trying to imitate.
Keenan is the creator of Gap Selling, the problem-centric sales methodology that changed how a generation of B2B teams sells. His bestselling books, Gap Selling and Gap Prospecting, became required reading inside sales orgs from early-stage startups to the Fortune 25, and Gap Enablement is releasing soon.
He has spent 37 years in sales and built A Sales Guy into one of the most recognized names in the field. Forbes named him one of the top 30 social sellers in the world. Top Sales World has named him one of the 50 most influential people in sales and marketing every year since 2012. His thinking shows up in Forbes, Harvard Business Review, Inc., and Fast Company.
When we built our AI sales coach, we didn’t train it on generic best practices. We built it on Keenan’s method. That is why, when six models wrote a cold email and buyers judged blind, the one built on the method beat the ones built on everything.
Client-reported results from Keenan’s methodology.
Forbes Top 30 Social Sellers in the World
Top Sales World Top 50 in Sales & Marketing, every year since 2012
Testimonials
In their words
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I thought it would be a ChatGPT clone of Keenan who would give surface-level advice. I don’t think I have ever been this wrong in my life. It surfaced behavioural patterns I didn’t know I had. Higher pipeline, less ghosting, better discovery.
Abdullah Sajjad Sales Professional -
Got early access this week and wow, I wasn’t ready for how intense it would be. It doesn’t just coach you, it challenges everything you think you know about your deals. Called me out on assumptions within minutes.
Christopher Carlton Major Account Executive, Thales -
Keenan AI just helped me unstick my largest renewal this quarter. What I was missing was the why behind the metric. Implemented the learning on the call 30 minutes later and we’re miles closer to the CEO.
Nate Hippauf Sales Professional, Common Room -
He asked me questions I couldn’t answer. Basic ones. The kind that make you realise you’ve been guessing at things you should actually know. Humbling. Useful. Worth every minute.
Lee Chandler Sales Professional -
Built specifically for sales: deal review, strategy, roleplay, pre-call planning, sharpening execution. Pushes honest self-reflection by challenging your approach in real time. Practical instead of generic.
Brandon Hawkins Key Account Manager -
Takes the concepts in Gap Selling and applies them to real deals. It calls me out on prospecting emails I think are clever. A colleague said it opened blood flow to a part of his brain he didn’t know existed.
Michael Green DME Solution Consulting Manager
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