Replicate Labs · Keenan · Live
Score your cold email against Gap Prospecting.
Paste your outbound email. Keenan scores it on the method that actually earns replies, then shows you the single biggest gap. Three scores free.
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The cold-email scorecard
What Keenan scores, and why it earns the reply.
Gap Prospecting is the cold-outreach method built to earn a reply, not to book a meeting from a stranger. Keenan reads your email against eight weighted dimensions. The heaviest ones decide whether a buyer even reaches the body. Switch to Discovery Call above to score a transcript against Gap Selling instead.
- 20
Problem-first, not product-first
The email opens on the buyer’s problem and its root cause. The product is invisible. Lead with your platform and this collapses.
- 15
The crack and the redefine
You validate something the buyer believes is fine, then rename their own theory in one original sentence. Restating the pain is not a redefine.
- 15
Forensic proof and gap impact
Three distinct findings from inside a real peer company, at least one number, told as a story. A claim or a logo drop earns nothing.
- 12
Root-cause loop and intrigue
A one to four word subject that opens a loop, an opening that widens it, and a single causal spine running through the email.
- 8
Future connection
One full sentence tying the problem to a specific upcoming event the buyer is heading into.
- 15
CTA discipline
The ask offers insight, notes, findings, a framework, never the product and never a meeting, call, or demo in the first touch.
- 10
Relevance, anti-generic
Why you, why now, through a real problem. If the email could be sent to any company unchanged, it is broken.
- 5
Format and voice
Fifty to one hundred words, plain text, no greeting line, no buzzwords, no banned openers, signed with your own name.
Leaderboard
This week’s sharpest cold emails, scored by Keenan
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