Five rounds, one deal, carried
Approach, discovery, the silence, the proposal, the decision. Every round inherits the last, so the buyer remembers what a rep wrote in round one and quotes it back at them in round two.
Replicate Labs presents
Dynamo
Your whole floor works one opportunity end to end, marked against your criteria. Played once before the programme and once after, so you finally have a before and an after that compare.
Created and run in partnership with the world’s greatest sales trainers, consultants and coaches.
Dynamo is a competitive sales simulation designed to be used around your Sales Kickoffs and other large training events. Everyone runs one opportunity from cold outreach to final decision, against a buyer built from your own market. A coach marks every move in line with what you’re trying to train on. You leave with a full read on every team or person at your company and a plan of how to drive the change you need.
Why it sticks
It is not a roleplay.
It is a campaign.
Every move generates power
Nothing is unscored. Each move is marked against your criteria and converted into sales power, measured in watts. A dynamo only generates while it is turning, so waffle and silence both cost output.
Real false gates
Sometimes a rep clears a round and finds out two stages later that the deal was already lost, because of something they did earlier. Real deals fail exactly like this, and no scorecard has ever shown it.
Played twice, on purpose
Run one before the programme sets the baseline. Run two afterwards, same deal and same marking, shows what actually moved. Most enablement teams have never had a before and after that compare.
Two runs, always
Play it twice.
Measure the change.
Run one sets the baseline before your programme. Run two comes after, on the same deal with the same marking, so you see exactly what moved.
- 1Run one
Before the kickoff or programme. Every seller plays the deal, and you get the baseline, round by round.
The baseline - →Your programme
The training, the playbook launch, the SKO. Whatever you are trying to land.
Your part - 2Run two
Afterwards, or live in the room. Same deal, same marking, so the numbers line up against run one.
The change
Example team · watts by roundRun oneRun two
Approach
+26%
Discovery
+43%
Follow up
+17%
Proposal
+28%
Decision
+27%
A round, end to end
Nothing is multiple choice.
They do the actual work.
01Write
Can you get a response?
One email to the buyer, with a word budget and a rule about what may not appear. The coach says nothing until it is sent, then marks every line.
ValValueSelling Framework®
Sam Okonjo02Call
Can you book the meeting?
A live voice call with a buyer who will not rescue a vague question. Afterwards the coach rings back to walk through what happened, and typing is only there for anyone who cannot talk.
KeenanGap Selling
03Summarise
Can you run discovery in their world, not yours?
The buyer forwards the summary to finance. It is marked on whether it stays inside what the buyer actually said, so a promise he never made costs more than a typo.
HannahHigh Performance Sales Habits
04Marked
Can you spin the Dynamo?
Each criterion is either something the buyer said back or only your read. Only what the buyer confirmed carries into the next round, so a guess made in round one is still costing you in round four.
CatyMEDDPICC or your playbook
Sales power
Every round spins a dynamo.
Pass a round and its dynamo comes online, sending power down the line to the hub. Five rounds, five dynamos, one grid. Lose one and it sits dark until you replay it.
5 UNITS · 6,600 W CAPACITYRIG SPACE / NATIVE WATTS
SEED 0000-00005 MODULES · 0 ONLINE
The 3D rig needs WebGL to run.
Try it
Play level one.
See if you can earn that 20 minutes.
Round one · Approach
Level one opens here.The playable round is on its way. Until then, watch the film or hold a date and we will run it with your team.
Allow the microphone when it asks. The calls are live.It runs here, in the page.
By playing you agree to our Terms and Privacy Policy. What you type and say in the round is processed to mark it. How we use your data.
Live at the front of the room
The room, ranked.
Caty keeps the board
Watts climbing all afternoon, which does more for a room than any amount of asking people to participate. It is not the point of the day. The read underneath it is.
Dynamo · Replicate Labs
Round 4 · Proposal
06:42Time left
- 1Team 3Meeting booked7,940 W
- 2Team 1Proposal out7,610 W
- 3Team 6On the call7,205 W
The board as it runs on the day, thrown on the big screen.
Offered enhancement · Peer
Expert human review, marked blind.
Peer is an independent panel of trained assessors. They can mark a sample of your Dynamo runs against the same criteria, without seeing the coach’s score, so the two can be compared for calibration.
Dynamo’s buyers are simulated, so assessors only ever hear someone selling to an AI buyer. No real customer conversation is involved.
- 01Anonymised
Names are replaced with codes before anything reaches an assessor.
- 02Marked blind
Each run is marked against your criteria with no sight of the AI score or its report.
- 03Context added
Assessors write their reasoning next to every mark, so your reads carry a human view of what happened and why.
98%agreement within one band between assessors, on a recent Peer cohort
1 in 5runs marked twice, by assessors working apart
Signedreliability statement from Peer, ready to share with your leadership
The spoils
The game is the instrument.
These are the readings.
Val writes the reads
Every transcript, every graded move and every point a deal turned, across your whole go-to-market in one afternoon. Five working days later it comes back cut four ways.
40 runsOne afternoon. Everyone plays a different deal.
One corpusEvery transcript, every graded move, every point a deal turned.
- CROWhere the revenue leaked
- VPsWho took the playbook
- ManagersYour team, next week
- Every repYour run
Capability read 01
Where the revenue leaked
Chief Revenue Officer
41 runs · 9 teams
41 runs · 9 teams
51%
of runs lost on a move made in round two
3 / 41
quantified the cost of the problem
14%
average price given away under procurement
Where the deal was actually lost, not where it died
Half the floor loses this deal before it ever reaches a proposal.
Three sellers in forty-one put a number on what the problem costs the buyer. The rest carried an unpriced problem into a pricing conversation, and procurement did the arithmetic for them.
Every number traces to a named run, a round and a quoted line.
Capability read 02
Who took the playbook
VPs and GMs
9 teams · run one against run two
9 teams · run one against run two
4.1×
spread between the strongest and weakest team
+38%
Enterprise North, run one to run two
+4%
Commercial, over the same window
Movement by team, between the two runs
| Team | Run one | Run two | Weakest criterion |
|---|---|---|---|
| Enterprise North | 4,120 W | 5,690 W | Impact quantified |
| Enterprise South | 4,480 W | 5,310 W | Access to power |
| Commercial | 3,910 W | 4,060 W | Problem identification |
| Partner-led | 2,740 W | 3,180 W | Next step agreed |
The programme reached two teams out of nine.
Enterprise North and South moved. Commercial did not, and their weakest criterion is the one the launch spent the most time on. That is a delivery question, not a capability one.
Every number traces to a named run, a round and a quoted line.
Capability read 03
Your team, next week
Sales manager
6 sellers · 2 criteria each
6 sellers · 2 criteria each
2
criteria to coach, per seller
6
calls queued to play back
00:04:12
where Priya's run turned
What to coach, and the call to play back
| Seller | Coach this first | Then this | Play back |
|---|---|---|---|
| Priya Ramanathan | Impact quantified | Next step agreed | R2 · 04:12 |
| Callum Whitfield | Access to power | Impact quantified | R5 · 01:48 |
| Tobias Lund | Problem identification | Value hypothesis | R2 · 07:30 |
Priya gets buyers to name the problem, then never prices it.
Four rounds, four times she had the opening and moved on. Agree one drill: a buyer-confirmed number before any solution. The call is queued at four minutes twelve.
Every number traces to a named run, a round and a quoted line.
Capability read 04
Your run
Priya Ramanathan
5 rounds · 6,845 W banked
5 rounds · 6,845 W banked
6,845 W
banked across five rounds
5th
of 41 on the day
R2
the round that decided it
Your rounds
You did not lose it in procurement.
You lost it at 00:04:12 in round two. She told you the reconciliation was costing her people two days a month and you moved to the next question. Everything after that was a conversation about price with nothing to weigh it against.
One thing to change.
When a buyer names a problem, ask what it costs before you ask anything else. Your coach has put a two-minute video in your inbox with your own line played back.
Every number traces to a named run, a round and a quoted line.
Every year, somebody suggests the spaghetti tower
Three days on the playbook.
Then marshmallows.
The tower
- Reinforces nothing you sell
- Winner is whoever built the tallest thing
- You leave with a photo for the newsletter
- Leadership hears "they seemed to enjoy it"
A bag of marshmallows, and three hours of your entire go-to-market.
Dynamo
- Reinforces the playbook you launched on Monday
- Winner is whoever sold best, live on the board
- You leave with every transcript and every graded move
- Leadership gets four reads and a number to act on
The same three hours, and the only thing on the agenda that answers what the event was for.
Kickoff season 2026
Ready to generate change?
Send us what you’re looking for and how many people, and we will tell you whether Dynamo is a good fit for your programme and exactly how it would play out in your team. If you use a methodology, tell us: we work with most of them.
Two runs included · your playbook · in the room or remote