Coaching delivered · GitLab · customer‑reported

30 to 40 sessions a quarter became 246 in eight weeks.

Managers alone30 to 40 / qtr
A coach per rep246 in 8 wks
8.2x more coaching, on GitLab's own method
Customer stories · Enterprise revenue teams

Their method. Their numbers. Reported by the teams that ran it.

GitLab and Payhawk gave the harness their buyers, the method they already sold with and the scorecard that judges it. Then every rep had a coach on the live deal. The figures below are theirs, and so are the words.

Reps from these teams bring their deals to the coaches
CiscoGitLabHewlett Packard EnterpriseOktamonday.comFreshworksGainsightVerintDoceboWorkatoLokaliseContentsquareShutterstockInforPodiumCorsearch
Two stories, with the figures the teams reported

The number, and the person who put their name to it.

8.2x

more methodology coaching delivered

Customer-reported · GitLab

How GitLab scaled sales coaching 8.2x.

With Replicate Labs, we scaled our coaching mechanism across GitLab’s entire sales organization.
John Blevins, Sales Enablement Leader, GitLab
Read the GitLab™ story
Coach readIllustrative

Rapport built. Impact never quantified.

The opening was strong, then the pitch arrived before the buyer had put a number on the problem. Run it again and make the cost land first.

Methodology fit64/100
[Scored against the team's own rubric]
3x

faster BDR ramp

Customer-reported · Payhawk

How Payhawk ramped their BDRs 3x faster.

Replicate Labs helped us ramp our BDRs 3x faster by equipping them with a deeper understanding of buyer personas.
Stefan Dobrev, Enablement Leader, Payhawk
Read the Payhawk story
Roleplay · Dana Ruiz · VP Finance · illustrative Spreadsheets and a lot of chasing. It works, mostly.
Don't take the first answer. "Mostly" is where the pain is. Ask what the chasing costs her in a month before you pitch.
In their words · reps, leaders and partners
Partner
People need a reason to change. Successful revenue professionals have the skillset to understand their buyer and to help the buyer recognise that reason to change. In practice this is very difficult. Replicate Labs has not only solved this challenge, they are leading the market.
Julie ThomasCEO, ValueSelling Associates
Leader
Training is a huge thing for every manager in sales but it’s simply impossible to give the necessary love to every rep. This is where Replicate comes in. If you’re managing a sales team, you must check this out.
Frank SondorsCEO @ Salesforge
Rep
I thought it would be a ChatGPT clone of Keenan who would give surface-level advice. I don’t think I have ever been this wrong in my life. It surfaced behavioural patterns I didn’t know I had. Higher pipeline, less ghosting, better discovery.
Abdullah SajjadSales Professional
Leader
I used Replicate Labs and it was crazy good. Gone are the days of outdated sales training. Gone are the days of salespeople not being supported. Gone are the days of lack of prospect insight. Everyone in sales should be using this.
Daniel DisneyFounder, The Daily Sales
Leader
The thing that draws us to Replicate the most is that the whole system is customisable to your business. I genuinely believe this is the future of training reinforcement.
Aaron EvansCo-Founder @ Flow State
Rep
Got early access this week and wow, I wasn’t ready for how intense it would be. It doesn’t just coach you, it challenges everything you think you know about your deals. Called me out on assumptions within minutes.
Christopher CarltonMajor Account Executive, Thales
Leader
Coaching is such a big challenge in enablement and stops so many programs early on. I could not be more excited for this new AI Sales Coach.
David BlackwellEnablement Leader, Scope
Leader
It’s not just about learning. It’s about making that knowledge stick, ensuring reps can apply it in real world scenarios. It’s clear, Replicate is onto something big.
Tom SlocumFounder @ The SD Lab
Rep
Keenan AI just helped me unstick my largest renewal this quarter. What I was missing was the why behind the metric. Implemented the learning on the call 30 minutes later and we’re miles closer to the CEO.
Nate HippaufSales Professional, Common Room
Leader
In today’s competitive market, feedback on every call is crucial but time-consuming. The current approach isn’t just unsustainable; it’s harming productivity. Replicate is the answer.
Al NewmanCRO @ Circula
Rep
He asked me questions I couldn’t answer. Basic ones. The kind that make you realise you’ve been guessing at things you should actually know. Humbling. Useful. Worth every minute.
Lee ChandlerSales Professional
Leader
As someone passionate about both the impact of enablement on performance and the quality of feedback and coaching reps get, I can only see Replicate as a fantastic tool for all enablement teams.
Kieran SmithSenior Enablement Leader
Rep
Built specifically for sales: deal review, strategy, roleplay, pre-call planning, sharpening execution. Pushes honest self-reflection by challenging your approach in real time. Practical instead of generic.
Brandon HawkinsKey Account Manager
Leader
Replicate isn’t just innovative; it’s a significant step forward in how we approach sales training effectiveness, and most importantly at scale.
Omri KenanSDR Leader @ ThetaRay
Rep
Takes the concepts in Gap Selling and applies them to real deals. It calls me out on prospecting emails I think are clever. A colleague said it opened blood flow to a part of his brain he didn’t know existed.
Michael GreenDME Solution Consulting Manager
Leader
Practice makes (not) perfect, but we can still connect with real value. Replicate is a total game changer.
Stephanie WhiteFounder @ Enablement Reimagined
Leader
Enablement leaders will shift from being the practitioners of training and coaching to the ecosystem facilitators of enablement as a result of AI tech. Case in point with Replicate.
Jonathan KvarfordtEnablement Leader @ Simetrik
Leader
Wow. This might just be the coolest use case of AI I’ve seen so far.
Dan MenascheSDR Leader @ Oktopost
Rep
Who doesn’t want to win more deals?!
Jack NeichoSenior AE @ Salesloft

Bring the deal your team is stuck on. You leave with the read.

A working session runs on your pipeline, in the method your team already sells with, with a coach on the call. Nothing to sign first.

Bring us a live deal