“What does the downtime cost her a month? Her number, from her mouth.”
Keenan · deal review · by voice
Scored against Gap Selling before the next call.Talk to Keenan. Built with A Sales Growth Company, where Gap Selling was written.
Call him with the deal in front of you. He asks what the buyer said, finds the gap between where they are and where they want to be, scores your discovery against Gap Selling and your cold email against Gap Prospecting, and tells you the one thing to do before the next call. If you cannot talk, type.
He works the deal with you. Out loud, from the buyer's words.
A deal review with Keenan is a call. You bring the transcript and the question you need settled; he goes looking for the sentence where the buyer described what the current state costs them. If it is not there, the deal has no gap yet, and he says so.
- Before the call and after it. Prep the questions, then score what you found.
Roleplay against a buyer who holds the line. Built from your personas, scored on the nine discovery dimensions.- The score comes with the reason. Diagnose before prescribe, current state mapped, impact quantified in the buyer's numbers.
The same Keenan in Claude, ChatGPT and Slack. Ask him from wherever the deal is.
Specimen deal 
KeenanCoach call · 12:40Nine days of silence is data. What did Rhea say the delay costs her?
You told me the demo went well. Find me her sentence about what the manual re-keying costs the depot each month. If it is not in the transcript, you never found the gap, and the silence is the price of that. Send her one line asking for the number, then we talk again.
[Ardmore discovery, 2 Sep] [Demo, 5 Sep]Discovery · Ardmore · 2 Sep41/100Impact and quantified gap: 18. Rhea named the problem. Nobody asked what it costs, so the gap has no size and the deal has no urgency.He judges the send before it goes. In Gap Prospecting, with the paragraph he cut.
Paste the cold email, yours or the one your assistant wrote. Keenan scores it on the eight Gap Prospecting dimensions and names the one costing you the most replies. Most first drafts open on the product; he strikes that paragraph and writes the question that should have been there.
The email, scored and rewritten. Problem before product, proof over claims, the reply earned before the meeting is asked for.
The follow-up after the call. Written in the buyer's words, priced after their number.- Put his judgement inside the outbound agent you build. Every reply judged against the method before it leaves, on credits.
Specimen email The three roles you posted in August
I'm reaching out because Kestrel helps consumer brands automate returns processing, and we have helped companies like yours cut handling time by 40%. I'd love fifteen minutes to show you.
Your returns desk posted three new roles last month. Brands usually do that when manual triage stops scaling, and the cost lands in refund cycle time before it lands in headcount. Is that what is happening at Tolliver, or is it something else?
- Problem-first, not product-first12
- Forensic proof and gap impact28
- CTA discipline20
- Relevance64
On the deal:
Gap Selling.
Discovery · deal review · roleplayThe buyer's current state, their future state, and the size of the gap between them.
- Diagnose before you prescribe
- The problem in the buyer's numbers, never the rep's estimate
- Root cause, then impact, then the cost of doing nothing
- A next step the buyer owns, with a date
On the send:
Gap Prospecting.
Cold email · sequences · the agent you buildProblem before product, proof before claims, the reply earned before the meeting.
- Open a loop in the subject line, never a label
- Three findings from a real peer company, one of them a number
- Tie the problem to what the buyer is about to walk into
- No meeting ask until they have answered
Scored blind against the frontier models.
Blind verdicts favoured Keenan over frontier models asked cold, on the cold-email task. Five independent model judges, three buyer personas, self-judge seats excluded. The frontier models ran with no system prompt; Keenan ran as he ships. That asymmetry is the claim: the method installed is what closes the distance.
Inspect the benchmark- One task, real situations. Cold first-touch emails to three buyer personas, drawn from live accounts and anonymised.
- Names off, order shuffled. Provider labels and self-references stripped; every judge reads a different order.
Five independent judges. Both seats where Keenan would have judged himself are dropped from the count.- Run it on your own work. Paste a real cold email into the scorer and read what Keenan makes of it. Free, no email at any point.
Coaching is such a big challenge in enablement and stops so many programs early on. I could not be more excited for this new AI Sales Coach.
Bring him the deal that has gone quiet.
Talk to Keenan first: it is free and takes a minute. When you want him on your own pipeline, with your buyers and your scorecard, bring a live deal and we set it up in front of you.