A coach is who you talk to, and each one carries a method from the partner who wrote it. Underneath, the same harness holds your buyers, your method and your scorecard, so whichever coach you choose starts from your business. Keenan and Val carry a partner's method, Caty carries yours, Bryce reads the team, Hannah coaches the managers. Every deal review is a call; if you cannot talk, type.
Each column is one coach. Read down the column for what they carry, who calls them and what comes back. Read across a row to see how the five differ on the same question.
| Question |  Keenan |  Val |  Caty |  Bryce |  Hannah |
|---|---|---|---|---|---|
| Method | Gap Selling and Gap Prospecting | The ValueSelling Framework® | MEDDPICC, MEDDIC, SPIN or the playbook you wrote | Reads the team against whichever method the reps run | Leadership capability |
| Built with | A Sales Growth Company | ValueSelling Associates | Your own method | The manager coach | SBR Consulting |
| Who talks to them | Reps and SDRs | Value sellers and their managers | Teams with a method, and the enablement lead who owns it | Sales managers and RevOps | Sales leaders and the managers they coach |
| What comes back | Discovery scored, the cold email judged and rewritten, the deal review by voice | The Value Prompter questions on the call, the value hypothesis, the mutual plan, price held on value | Roleplay and calls scored on your scorecard, the manager’s question answered in your criteria | 1:1 prep, the capability map, the forecast read, Look Back over a call archive | The coaching conversation practised and scored, the leadership capability read across the management team |
| Where they run | Platform, Claude, ChatGPT, Slack, and the outbound agent you build on credits | Platform, Claude, ChatGPT, Slack | Platform, Claude, ChatGPT, Slack | Platform, Slack, the warehouse on credits | Platform |
| How you start | Bring a live deal; delivered with A Sales Growth Company | Bring a live deal; delivered with ValueSelling Associates | Bring your playbook and a live deal; delivered with a methodology partner | A working session on your team’s data; on Platform seats | Bring a live deal; delivered with SBR Consulting |
One specimen account, five coaches, each doing their own job on it. This is what a rep, a manager and a leader each get back from the same harness.
KeenanThe cold email, judgedI'm reaching out because Kestrel helps consumer brands automate returns processing. I'd love fifteen minutes to show you.
Your returns desk posted three roles last month. Is manual triage the reason, or something else?
31 of 100. Don't send it. Paragraph one is about you and asks for his time before he has named a problem.
Keenan's pageValThe value hypothesisHold it until the 12th. The value line is yours. When it is Dana's number, the case goes to the CFO.
Val's pageCatyScored on your scorecardThe gate is the economic buyer. Alex cannot sign above £50k and nobody asked who can. Your playbook makes that a stage gate.
Caty's pageBryceThe manager's questionNot yet. The number in the forecast is Rowan's estimate. The buyer has never said it. Sable Marine call, 3 Sep, 22:10.
Two of five commit deals carry buyer evidence. The other three carry the rep's number.
Bryce's pageHannahThe coaching conversation, scoredYou gave Rowan the answer at minute two. Ask what he would try first, then hold the silence.
The leadership capability read, with SBR Consulting. Managers practise the coaching conversation and are scored on it, the same way their reps are.
For leadersSpecimen account. Names, deals and scores are invented to show the shape of each coach's work.
Whichever method your team runs, the setup is the same: your buyers, your method and your scorecard go in once, with us and with the partner. Bring a deal from your pipeline and watch the coach work it.
