Your clients are already asking AI how to sell.

My first hypothesis is that **Theo likes the solution, but the internal decision hasn’t moved with him.** That’s something to test, rather than assume. I didn’t find account notes, so I’m working from what you’ve shared. Positive calls show interest. To understand the stall, I’d look for three things: - **Urgency:** What problem makes Cards plus Expense worth acting on now? What happens if they wait six months? - **Authority:** Can Theo approve roughly $55k annually, or does someone else need to back the purchase? His title alone doesn’t tell us. - **A concrete obstacle:** Is the next step budget approval, implementation planning, another stakeholder’s review [...] or is there no agreed next step? Your next move should make it easy for Theo to be candid. I’d send something like: > Theo [...] our conversations have been positive, but we haven’t moved forward over the last few weeks, and I may be missing something. From your perspective, what’s holding this up: the business case, getting others comfortable, or timing? Happy to work through the sticking point together. If priorities have shifted, that’s useful to know too. If he identifies a blocker, agree on **one action, an owner, and a date**. If another person needs convincing, offer to help Theo prepare that conversation or join it with his support. **What was the last specific next step Theo agreed to, and what has he said since?** That’s the most useful clue for distinguishing a slow process from a deal that’s lost priority.