Score your discovery call

Score your discovery call against Gap Selling.

Paste a call transcript. Keenan scores it on the method that separates a real diagnosis from a good-feeling demo, then shows you the single biggest gap costing you the deal. Three scores free.

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This scorer is one tool from Roster, the free AI sales coach by Replicate Labs. Get the whole coach free.

Keenan, the AI sales coach, arms folded, looking directly at you

What makes a good discovery call?

A good discovery call is judged on one thing: did the rep diagnose the buyer's problem, or pitch past it. Keenan, Replicate Labs' AI sales coach, scores a discovery call transcript against the Gap Selling method, checking whether the rep uncovered the current state, quantified the impact, reached the root cause, and built a reason for the buyer to move now. It returns a score and the single biggest gap, then coaches you to close it.

The problem

What everybody, including AI, gets wrong about discovery calls

Ask any AI to review a discovery call and it tells you the call went well. Good rapport, clear agenda, solid product walkthrough. It grades the conversation on how smooth it sounded, which is exactly the wrong bar, and exactly why deals that "felt great" go dark.

Why is ChatGPT bad at reviewing sales calls?

Drop your discovery call into ChatGPT and it grades you against the entire internet: generic advice, LinkedIn hot takes, and whatever it scraped, most of it vague or plain wrong. The real question is not what the AI thinks. It is who told the AI what good looks like. Keenan is told by one thing, the method that actually makes discovery work: Gap Selling.

Generic AIcall review Summary

Strong discovery call. The buyer stayed engaged and the rapport was great throughout.

Great rapport, you asked a lot of good questions and covered plenty of ground. Maybe tighten up the next steps at the end.

What the buyer actually felt Keenan · Gap Selling

You never got them to say what the problem was costing. No impact means no urgency, and that deal stalls no matter how friendly the call felt.

See the gap on your own call
Keenanscoring your call Gap Selling
57/100
Symptom-level
  • Diagnose before you prescribe 78/100

    Discovery is diagnosis, not a demo. If you are pitching before you understand their world, you are guessing.

  • Find the problem, not the symptom 64/100

    "Onboarding is slow" is a symptom. A missed number is a problem. Peel until you hit the business outcome that is actually going wrong.

  • Get to the root cause 41/100

    Know why the problem exists, the controllable driver in their people, process, or tech. Treat the symptom and it grows back.

  • Make the impact hurt 32/100

    Put a number on what the problem costs today and what it compounds to if nothing changes. No impact, no urgency, no deal.

  • Let them do the talking 71/100

    The buyer should talk more than you. Ask open, layered questions, and never bank a polite yes as a real one.

  • Land a real next yes 55/100

    Leave with a specific, buyer-owned, time-bound commitment. A recap email is a receipt, not a next step.

Biggest gap: Make the impact hurt

The fix

What Keenan looks for

He does not grade the call on how it sounded. He grades it on what the buyer actually revealed, and what the rep failed to uncover. These are the six things he scores against, the Gap Selling way.

Score my discovery call Sample score shown. Yours runs on your real transcript.

Now run one of your own. Paste a discovery call transcript and Keenan will score it against these same six, then show you the one gap costing you the deal.

keenan · gap score
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Leaderboard

The sharpest discovery calls, scored by Keenan

Top the board, win signed Keenan

The sharpest discovery call and the sharpest cold email each win a signed set of all three of Keenan’s books: Gap Selling, Gap Prospecting, and Gap Enablement. Whoever’s on top when the competition closes takes the set, so keep scoring and hold the lead.

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Keenan, the creator of Gap Selling

The coach behind the model

Keenan didn’t win by accident. He wrote the method the others were trying to imitate.

Keenan is the creator of Gap Selling, the problem-centric sales methodology that changed how a generation of B2B teams sells. His bestselling books, Gap Selling and Gap Prospecting, became required reading inside sales orgs from early-stage startups to the Fortune 25, and Gap Enablement is releasing soon.

He has spent 37 years in sales and built A Sales Guy into one of the most recognized names in the field. Forbes named him one of the top 30 social sellers in the world. Top Sales World has named him one of the 50 most influential people in sales and marketing every year since 2012. His thinking shows up in Forbes, Harvard Business Review, Inc., and Fast Company.

When we built our AI sales coach, we didn’t train it on generic best practices. We built it on Keenan’s method. That is why, when six models wrote a cold email and buyers judged blind, the one built on the method beat the ones built on everything.

Gap Selling #1 bestseller
Gap Prospecting Bestseller
Gap Enablement Coming soon
300% increase in AOV
20+ point win-rate lift
89-day sales cycles, down from 18 months

Client-reported results from Keenan’s methodology.

Keenan has supported sellers at

Forbes Top 30 Social Sellers in the World

Top Sales World Top 50 in Sales & Marketing, every year since 2012

Featured in Forbes Harvard Business Review Inc. Fast Company

Testimonials

In their words

  • I thought it would be a ChatGPT clone of Keenan who would give surface-level advice. I don’t think I have ever been this wrong in my life. It surfaced behavioural patterns I didn’t know I had. Higher pipeline, less ghosting, better discovery.
    Abdullah Sajjad Sales Professional
  • Got early access this week and wow, I wasn’t ready for how intense it would be. It doesn’t just coach you, it challenges everything you think you know about your deals. Called me out on assumptions within minutes.
    Christopher Carlton Major Account Executive, Thales
  • Keenan AI just helped me unstick my largest renewal this quarter. What I was missing was the why behind the metric. Implemented the learning on the call 30 minutes later and we’re miles closer to the CEO.
    Nate Hippauf Sales Professional, Common Room
  • He asked me questions I couldn’t answer. Basic ones. The kind that make you realise you’ve been guessing at things you should actually know. Humbling. Useful. Worth every minute.
    Lee Chandler Sales Professional
  • Built specifically for sales: deal review, strategy, roleplay, pre-call planning, sharpening execution. Pushes honest self-reflection by challenging your approach in real time. Practical instead of generic.
    Brandon Hawkins Key Account Manager
  • Takes the concepts in Gap Selling and applies them to real deals. It calls me out on prospecting emails I think are clever. A colleague said it opened blood flow to a part of his brain he didn’t know existed.
    Michael Green DME Solution Consulting Manager

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