“Four of six stall on impact. One drill for all four.”
12 seats · every one read this week
Ask Bryce in Slack, answered in SlackA coach on every seat. And the read on all of them, from one setup.
Set up once with your buyers, your method and your scorecard, Replicate Labs puts a named coach on every rep’s live deals, judges the work against your standard, and reads the team back to you: who is improving on what, with the calls behind it.
Set up once. Every seat runs from it.
Your personas, your method and your scorecard go in once, with us and your methodology partner. After that a new hire’s first deal review starts from the same buyers and the same bar as your strongest closer’s, and the manager’s read is built from the same calls.
- 01 Sam Keenan · Stanwick
- 02 Dan Val · Orrey Health
- 03 Leah Val · Belmont Foods
- 04 Tomas Caty · Calder
- 05 Aisha Caty · Halden
- 06 Marco Val · Northbridge
- 07 Priya Keenan · Kestrel Logistics
- 08 Jo Val · Veyra
- 09 Ben Caty · Orrey Health
- 10 Nadia Caty · Stanwick
- 11 Owen Keenan · Belmont Foods
- 12 Rhea Keenan · Calder
Seat 07 · Priya · Keenan on the deal “What did the ops lead say the missed pallets cost her, in her numbers?”
Kestrel Logistics, discovery, Thursday 2pm. Prep call at 1:40, debrief at 3:10, the round scored on your discovery scorecard. The pattern goes to the team read. The call stays with Priya.
[Roleplay 9 Sep] [Discovery scorecard v3]Calls Keenan, Val or Caty on the live deal, before the meeting and after it. Roleplays the buyer first.
Asks Bryce for the read, in Slack or on the platform, and gets the pattern with the calls behind it.
Sees the capability map and the forecast read, built from the same evidence the manager coached from.
It reads the team. Who moved this week.
Bryce, the manager coach, reads every call, roleplay and coaching session across the seats and scores them on your scorecard. The manager and the leader get the same read off the same evidence, so by Thursday nobody is arguing from a different set of facts.
- Coverage stops depending on diary space. A rep gets read whether or not their manager had an hour free that week.
Your scorecard is the bar. Adherence is measured call by call, so a slip has a date on it.
Prep my next 1:1. The two things to raise, and the calls that show them.- Rep coaching stays private. The manager gets the pattern. The transcript stays with the rep.
BryceTeam read · week of 8 Sep| Rep | Problem named | Impact quantified | Decision process | Next step earned |
|---|---|---|---|---|
| Priya | 5▲ | 3· | 4▲ | 4· |
| Aisha | 4· | 3· | 4· | 5▲ |
| Leah | 4· | 4▲ | 3▲ | 4· |
| Dan | 3▲ | 4▲ | 2· | 3· |
| Sam | 4· | 2▼ | 3· | 4▲ |
| Tomas | 3· | 2· | 2▼ | 3▲ |
Impact quantified is the floor. Four of six sit at 2 or 3. Dan and Leah moved up this week; Sam slipped. For Thursday’s session, play Dan’s Orrey Health call: he got the number, and the room can hear how.
[23 calls, 8 to 12 Sep] [9 roleplays] [Discovery scorecard v3]Two of five. Both by Leah, both in the buyer’s numbers. Owen’s three stopped at “significant”.
Every seat has a coach on the deal. The 3:40 prep for the 4pm call.
A deal review is a call, on every seat. The coach asks for the buyer’s words, in the buyer’s numbers, and holds the bar your scorecard sets. Type when you cannot talk.
A coach per seat. Keenan for Gap Selling, Val for the ValueSelling Framework®, Caty for the method you already run.- Roleplay before the real one. Your personas, your scorecard, and a buyer who does not fold.
- Managers get coached on the manager job. The 1:1, the pipeline conversation, the hard call.
- The scorecard travels. The same bar in the coaching, in the roleplay and in the read.
Send me a proposal and I will take it to the team.
Val · Round 3 · specimenSeats for
the floor.
Platform · seatsA coach on every desk. The read for the manager.
- Voice roleplay with a buyer who holds the line
- Coach calls on every live deal
- Bryce reading the team, in Slack and on the platform
- Courses in your method, the coach checking the work
- Fair use in your tools: Claude, ChatGPT, Slack, the CRM
Not yet. One contact in the account since July, and the business case is Sam’s arithmetic. Ask him for the buyer’s number before Thursday.
Credits for
the archive.
Builder · creditsRun the read over what you already have.
- Score last quarter’s call archive against your method
- The leave-behind built after every demo, automatically
- The team’s evidence in your warehouse
- Plays: the jobs the harness already runs for us
Implementation is part of the purchase, done alongside your methodology partner. A manager asking Bryce in Slack pays nothing extra: that is fair use under the seat. Both options are set out on the pricing page.
Ready for the security review.
The independent assessments validate the controls, and the detail goes out under NDA.
- Report · issued 10 Aug 2026
SOC 2 Type 2
INTERCERT CPA LLC. Observation period 2 March to 8 July 2026. Security, Availability, Confidentiality. Clean, with no exceptions raised.
- Test · July 2026
Penetration test
Astra Security, independent, annual. Graded A+. Summary available under NDA.
- Agreement · on request
Data processing agreement
UK GDPR. UK or US residency. The standard contractual framework for UK to US transfers.
- Fence · standing
No training on your data
No customer data is used to train or fine-tune any model, by us or by the providers that answer the coaches. Each one is named in Annex 2 of the DPA.
- Control · in the application
Tenant isolation
Each account is a wall; each user-and-coach pairing is a window inside it. One company’s data is technically isolated from every other customer’s.
Full architecture, sub-processor list and the review pack under NDA. Request the review pack Security and trust
Six questions managers ask first.
How do we buy it for the team?
On Platform: seats for the people who work with the coaches, sold with implementation and set up with us and your methodology partner. There is no self-serve seat purchase. It starts with a working session on one live deal.
Is there a pilot?
A free working session on your real team data comes first: a coach works the team’s hardest deal on a call, and you see Bryce’s read on a slice of your pipeline before anything is signed. If we both want to go further, a 30 or 60 day pilot with the right SLAs.
How does it connect to our CRM and our calls?
Salesforce and HubSpot for deal stage, account and rep ownership, and the calls, calendar and inbox through 2,500+ tool connections, Gong and Granola among them. Nothing is written back to the CRM unless you ask for it.
Our team runs its own methodology. Does that survive?
It becomes the standard. Upload the playbook, the qualification criteria and the stage gates, and Caty holds that bar in every coaching call, every roleplay and every read. Teams on Gap Selling get Keenan; teams on the ValueSelling Framework® get Val.
How long until something useful comes out?
Two weeks to first output: Bryce surfaces the first patterns from the conversation data you already have. Six to eight weeks to full rollout, with manager training and the method set up as the scorecard.
What does it cost?
Platform is quoted on team size, methodology and integrations, so there is no public seat price. Anything the team wants to run as automation, such as scoring the call archive, runs on Builder credits. Both are set out on the pricing page.
Bring the team’s hardest deal. Thirty minutes, with the rep on the line.
A coach works the deal on a call. Bryce reads a slice of your real pipeline. You see what the seats would get before anything is signed.