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For sales leaders and RevOps

Close the gap between
trained and live

Reps drift. Playbooks die. Forecasts slip. Replicate Labs deploys four AI managers across your team, coaching every call, every email, every deal review, so execution stays tight when training ends.

Book a working session Meet the four
  • 3+ seats
  • Salesforce / HubSpot
  • SOC 2 Type 1
Your team, coveredfour coaches, one org Deployed
  • BryceThe forecast call Live
  • CatyThe playbook Live
  • ValEnterprise deals Live
  • KeenanOutbound Live

Each colour is a coach. None of them get tired, and none of them wait for Friday.

What is AI sales coaching for a team?

AI sales coaching for a team deploys a coach on every rep and every deal, instead of rationing a manager’s hours. Replicate Labs runs four AI managers, Bryce on the forecast, Caty on the playbook, Val on enterprise deals, Keenan on outbound, so the methodology a team was trained on survives contact with the real quarter, call after call.

Performance drift

The slow leak between the playbook and the pipeline.

Training teaches the framework. The framework dies in week three. Three patterns the sales leaders we talk to keep describing.

  • Most reps

    drift off the playbook within a month of training. The framework fades; old habits return.

  • Late slips

    forecasted deals quietly fall apart in the last two weeks of the quarter.

  • Too late

    most coaching conversations land after the deal is already broken, not before.

Four coaches, one team

Each one runs a job. None of them get tired.

You don’t buy one generic assistant and hope. You deploy four managers, each expert at a different part of the motion, coaching the reps who need that part most.

The reserved colours here aren’t decoration. Each hue is a coach, so you can see at a glance who covers the forecast, the playbook, enterprise deals, and outbound.

See the four on your team Colour maps to coach. Every rep gets the right one.

  • Bryce

    The forecast call

    Reads every call, email, and update. Tells you which deals are real, which are limping, which reps are hiding the bad news.

    Meet Bryce

  • Caty

    The playbook

    Whatever methodology your team runs, MEDDPICC, MEDDIC, ValueSelling, your own, Caty enforces the standards in every conversation.

    Meet Caty

  • Val

    Enterprise deals

    The CFO went quiet? Val rebuilds the value hypothesis, names every stakeholder you haven’t talked to, and won’t let your AE discount their way out.

    Meet Val

  • Keenan

    Outbound

    For the SDR team: Gap Prospecting on every email, every call script, every message. The skill drift stops where the coaching starts.

    Meet Keenan
Brycethis quarter · commit Forecast
Forecast read 1 at risk in commit
  • Meridian · $120kEconomic buyer engaged, mutual plan agreed Real
  • Halcyon · $84kCommitted by the rep, champion has gone quiet At risk
  • Orbit · $200kMulti-threaded, procurement already looped in Real

Commit is a feeling until someone reads the calls behind it. Bryce reads all of them.

The forecast you can defend

Walk into the QBR already knowing.

Bryce reads every call and update across the team, then hands you a forecast grounded in what was actually said: which deals are real, which are limping, which rep is quietly hoping.

Green is real, red is at risk. You see the slip in week two, while there’s still a quarter left to save it.

See Bryce read your pipeline Sample shown. Yours runs on a slice of your real team data.

Customer story

GitLab scaled methodology coaching across its whole sales org.

A rigorous methodology, and a coaching model that topped out at 30 to 40 sessions a quarter. The same ceiling most enablement teams hit. Here is what changed.

8.2x more coaching delivered, up from 30 to 40 sessions a quarter to 246 in the first eight weeks (source: GitLab customer story)
“With Replicate Labs, we scaled our coaching mechanism across GitLab’s entire sales organization. The combination of a platform and deep enablement expertise from their leadership made all the difference.”

John Blevins, Sales Enablement Leader, GitLab

Read the GitLab story

Our point of view

You didn’t have a training problem. You had a Tuesday-afternoon problem.

Every team invests in the methodology. The framework is sound, the trainer is good, the reps pass. Then the quarter starts, the calls pile up, and there is exactly one manager for eight reps running two hundred conversations. The coaching that was supposed to keep the playbook alive simply ran out of hours.

Four AI managers don’t replace your leaders. They take the diagnosis, the pattern-spotting, and the first-pass coaching off their plate, so the humans spend their Tuesdays on the calls and the people that actually need a human.

The playbook survives when the coaching does.

Trust

Built for IT, signed off by Legal.

  • SOC 2 Type 1

    A-LIGN, May 2025. Security, Availability, Confidentiality.

  • GDPR

    UK-headquartered. Standard contractual clauses, DPA available.

  • No model training

    Customer data is never used to fine-tune any LLM. Inference only.

  • Tenant isolation

    Company-level isolation. No cross-customer data access.

Full architecture, sub-processor list, and security review pack available under NDA. Request the security pack

FAQ

Quick answers.

  1. How big does my team need to be?
    Team plans start at 3 seats. We work with teams from 3 reps up to global enterprise sales orgs.
  2. Do you do a paid pilot first?
    We do a free working session on your real team data. You see Bryce’s read on your pipeline before you commit. If we both want to go further, we structure a 30 or 60 day pilot with the right SLAs.
  3. How do you integrate with our CRM?
    Native Salesforce and HubSpot. Bryce reads deal stage, account, and rep ownership. We don’t write back to CRM unless you want us to. Most teams keep that human-driven.
  4. What about our existing methodology?
    We coach against it. Upload your playbook, your qualification criteria, your stage gates. Caty learns the language and the bar. No need to standardise on our framework.
  5. Will your data leak across customers?
    No. Company-level tenant isolation. No customer’s data is ever accessible to another customer. SOC 2 Type 1 covers this. Full architecture available under NDA.
  6. How long is implementation?
    Two weeks to first useful output: Bryce surfaces the first drift patterns. Six to eight weeks to full team rollout with manager training and methodology customisation.
  7. What does it cost for my team?
    Team plans start at $75/seat/month annual. Enterprise is custom. Speak to us with team size, methodology, and integration requirements and we’ll quote within 48 hours.

Book the session

Working session, on your real pipeline

30 minutes. We run Bryce on a slice of your team data. You see the read before you decide anything.

Book the session
  • 3+ seats
  • Your CRM
  • SOC 2 Type 1