“Here is my plan for the Brightwater deal. Does it hold?”
Deal execution · 8 jobs under it
Nine categories, 68 jobs, from ninety days of real conversationsNine jobs. Pick yours. The coach has run it before.
We read ninety days of coaching conversations and sorted what reps bring into nine categories of work. Each category shows the jobs inside it, what good work looks like, and what the harness produces.
What reps bring, sorted by the work.
Each tile is a category with the jobs reps bring under it. The lit one is where most conversations start. Open the one that matches where you are today.
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Deal executionCoach the deal in front of you
The deal that surprises you at quarter-end had a signal weeks earlier. Your coach works the live deal with you: what's missing, what the next move is, where it's quietly stalling.
8 jobs → -
OutboundOutbound that earns the next sentence
Most cold emails die in line two. Your coach reads the actual email you wrote and tells you the exact line that is killing the reply.
8 jobs → -
Practice & debriefPractise the calls that scare you
Roleplay against a buyer who will not let you off the hook, then debrief what happened. The reps who drill the hard scenarios stop losing on them.
8 jobs → -
Messaging & positioningLead with the problem, not the feature
Buyers do not buy features. Your coach helps you name the problem, quantify what it is costing, and build the case before you pitch anything.
8 jobs → - Call prep
Walk in already knowing how it goes
Ten minutes before the call that matters, run the prep: the objections coming, the question you have to land, what the buyer needs to decide by the end.
7 jobs → - Objection handling
Handle the objection behind the objection
"We are happy with our incumbent" is rarely the real reason. Your coach diagnoses what is behind the pushback, and helps you handle that.
7 jobs → -
Account researchKnow the account before the call
Research the account, read the buyer, map the org, so you walk in with a point of view and none of the questions you could have answered yourself.
8 jobs → - Draft review
Get a second read before you hit send
Paste the email, the proposal, the doc. Your coach tells you where it loses the buyer and exactly what to change.
7 jobs → - Methodology
Know the methodology cold
Gap Selling, MEDDPICC, ValueSelling: understand the framework, then apply it to the deal you are working, long after the slide it was taught on.
7 jobs →
The cold email, judged before it goes. Line by line, in Gap Prospecting.
One of the highest-volume jobs on the platform. A rep pastes the draft, Keenan reads it the way the buyer will, on a phone, between meetings, and marks the line where the reader stops. Specimen data.
- The cut. The paragraph that pitches a result the buyer never asked about.
- The score. Three dimensions from the method, each with the line that earned it.
- The next draft. Written by the rep, with the diagnosis in front of them.
Tomas, your ops team re-keys every wholesale order into the ERP on Fridays. Three people, most of a day, from what your job ads say.
Brightwater would be a great fit for our platform, which removes duplicate entry with a single order record and has helped over 200 food businesses save time.
Is that still true, and what does the day cost you each week?
Cut paragraph two. He has not asked what you do. Your question in line three is the email.Bring the job you have today. Run it with your coach.
A deal, a draft, a call in twenty minutes. Bring the one in front of you and a coach works it on a call, with your own method and scorecard behind every answer. Book a working session.
