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A live series · Season 1 · From Wednesday 14 October

Show Your Working

Practical AI with James & Greg

In partnership withPeerLab

Ten episodes, one a month. Each takes one claim about AI in sales and works it through in public: the data behind it, how it was tested and where it breaks, and one thing to change on Monday.

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Every episode, three things.

One claim about AI in sales per episode, worked through live by two people who build and test this for a living.

  1. 01
    The data

    The numbers behind the claim, and where they came from.

  2. 02
    The method

    How it was tested, limits included.

  3. 03
    One thing for Monday

    A single change to try with your team.

Season 1 · Wednesdays, once a month

Ten episodes, October to June.

  1. 01
    Can AI judge a sales call?

    The research on AI scoring against trained humans.

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  2. 02
    Game Winning Kickoffs

    Build momentum not survey results.

  3. 03
    Build an AI coach in Claude Code

    From an empty folder to a coach that knows your method.

  4. 04
    Adversarial Spine Harness

    When AI writes the rules, and the language.

  5. 05
    Will AI scores get reps fired?

    The rules that make reps trust the score.

  6. 06
    Is your roleplay bot teaching reps to beat the bot?

    A live debate between the hosts.

  7. 07
    Your manager is not the coach anymore

    Who owns reinforcement now.

  8. 08
    AI that makes reps send more, or AI that makes them sell better?

    Volume against skill, argued with data.

  9. 09
    Who cares
  10. 10
    Series Wrap Up: Key Learnings
Your hosts

James and Greg.

Sketch of James Pursey

James Pursey

CEO, Replicate Labs

James runs Replicate Labs, which builds the AI coaches enterprise sales teams practise with. Before that, fifteen years building sales teams.

Sketch of Greg McCallum

Greg McCallum

Founder and CEO, PeerLab

Greg runs PeerLab, the AI lab dedicated to making the art of sales a science.

In partnership with PeerLab

Show Your Working is a Replicate Labs series run in partnership with PeerLab, the AI lab dedicated to making the art of sales a science. Greg McCallum, PeerLab’s founder and CEO, co-hosts the series.

Can AI judge a sales call? Wednesday 14 October.

Wed 14 Oct, 4.30pm UK / 11.30am ET

Episode 01 goes through the research on AI scoring against trained humans, where it holds up and where it does not.

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