For enablement, L&D, and RevOps
Training ends.
Drift begins
Your methodology landed on certification day. By week four it’s gone. Caty is the coaching layer that lives where the work happens, every call, every email, every deal, and keeps your playbook in the room.
- Team plans
- Custom playbooks
- SOC 2 Type 1
Drift The framework you certified in Q1 is fading in the field. Discovery is the first gate to slip.
Caty enforces the same standard in every live conversation, so the playbook survives past launch week instead of the slides.
How do you make sales training stick after certification?
Training sticks when the methodology is reinforced in the daily workflow, not just in the classroom. Caty, Replicate Labs’ methodology-flexible AI coach, learns your playbook once and then enforces it in every roleplay, call review, and live deal, so adherence holds past launch week instead of fading to old habits by week four.
Methodology that survives
A framework that lasts past launch week.
Pick MEDDPICC, Gap Selling, ValueSelling, or your own. Caty enforces it in every roleplay, every call review, every deal, not just at certification time. The drop-off after training isn’t knowledge, it’s adherence.
Every methodology decays the same way: strong on the exam, gone by week four. Caty flattens that curve because the coaching never stops.
- With Caty, adherence holds
- Training only, drift sets in
Same team, same training. The difference is whether the coaching outlived the classroom.
- Week 1 First real deal, coachedRuns their own pipeline through Caty, not a slide deck
- Week 2 Playbook internalisedDiscovery and qualification in the rep’s own words
- Week 3 First qualified meeting heldMethodology applied live, not recited
- Week 10 Where the old ramp used to landSlides forgotten, habits already formed the wrong way
The playbook gets internalised in real deals, not in a deck they forget by Friday.
Ramp new hires
Productive in week two, not week ten.
Drop a new AE into Caty on day one. They learn the playbook by running their actual deals through it, not by sitting through a slide deck they’ll forget by Friday.
The old ramp taught the framework, then hoped it stuck. Caty coaches it live from the first deal, so the habit forms right the first time.
Coaching observability
See which playbooks actually stuck.
Which reps are on-methodology? Which cohort dropped off? Where does drift land most often? Bryce surfaces it, so your enablement spend lands where it counts, not where the calendar happened to have a free slot.
Enablement has always been judged on delivery, sessions run, decks shipped. Now you can show the CFO adherence, cohort by cohort.
- Q1 cohort Holding
- Q2 cohort Slipping
- Q3 cohort Strong
Colour is the cohort. Q2 slipped, so that is the group the next drill rotation targets first.
Also on the list
Three more jobs enablers hand it every week.
- Skill drills
Short, structured, in-the-flow practice.
Discovery drills, objection-handling rotations, competitive deal-prep. The muscle gets built before the customer call, not retro after it.
- Product launch
Whole team launch-ready in two weeks.
New product, new pricing, new positioning. Spin up a coached scenario library, run every rep through it, certify before launch day.
- Manager coaching
Frontline leaders practising the hard conversations.
Promoted-from-IC managers run their hardest 1:1s, pipeline reviews, and performance reframes against a coach calibrated to your leadership model.
Our point of view
Enablement doesn’t have a content problem. It has an after-the-training problem.
The decks are good. The certification is rigorous. Reps pass. Then Monday comes, the quota clock starts, and the framework quietly loses to whatever got the last rep to close. Nobody chose to abandon the playbook. It just had no one enforcing it in the room.
Caty is that enforcement, calibrated to your framework, not ours. She lives after the training ends, in every call and every deal, and she gives enablement the one thing it never had: proof the playbook is still being run.
A methodology is only real on the calls no one was grading.
The methodology-flexible coach
Meet Caty.
Your team runs MEDDPICC, MEDDIC, SPIN, or its own playbook. Caty coaches against it. Upload your standards once; she enforces them in every roleplay, every call review, every deal, forever.
Meet CatyFAQ
Quick answers.
-
Can we use our existing methodology, or do we have to switch to yours?
Use yours. Upload your playbook, qualification standards, stage gates. Caty learns the language and the bar. We coach against your framework, not ours. -
How does this integrate with our LMS / Mindtickle / SalesHood?
It doesn’t, and intentionally. Those are training and content tools. Replicate Labs is the in-workflow coaching layer that lives after training ends. Run them in parallel: LMS for content, Replicate Labs for execution. -
What about coaching humans need to do?
Career conversations, motivation, performance reframes: those stay with the human manager. The AI takes deal coaching, methodology adherence, and skill drills off the manager’s plate so they can do the human-judgement work. -
Will reps actually use it?
When the coaching is useful, yes. Most teams see strong weekly active use by week three. The free tier is a safety valve: reps can try before any commitment. -
How do we measure impact?
Drift metrics (methodology adherence over time), ramp time for new hires (time-to-first-paid-deal), and rep-by-rep coaching coverage. Bryce surfaces it; you make the case to the CFO. -
How long is implementation?
Two weeks to first useful drift signal. Six to eight weeks to full team rollout with methodology customisation and manager training. We work with your enablement lead, not around them.
Book the session
Working session, on your playbook
Bring your methodology. We show you what Caty looks like coaching against it on a real deal from your team.
Book the session- Your playbook
- Team plans
- SOC 2 Type 1