Article
The Coaching Gap: carousel summary
21 April 2026
Nobody in sales enablement wants to see this data.
249 GTM professionals. Reps, managers, leaders, enablers. Same questions, different cohorts.
73% of managers rate themselves 4 out of 5 or higher as coaches.
73% of reps say coaching is random, rare, or never happens.
Both 73%. Only one of them is telling the truth.
67% of reps have NEVER done a roleplay. 59% of those same reps say roleplay is the single most effective thing they could do.
They know what works. They just can't get to it.
And then there's this one.
25% of senior leaders funding enablement think performance would IMPROVE if they shut the whole thing down.
Let that sink in. One in four people writing the cheques would rather have nothing.
I pulled the seven most uncomfortable stats into a carousel.
Swipe through. Save it for your next pipeline review.
The full 249-person report is in the comments.