The GTM AI harness

Stop building your sales AI from scratch.

You've got the model. We've done the hard part.

Expert coaching, realistic roleplays, live voice, buyer personas, knowledge and evaluation in whatever you're building. One connection.

  • Model agnostic
  • MCP and REST API
  • SOC 2 Type 2
Your AI agent

Run a discovery call roleplay with a CFO from a mid-market SaaS company

  1. Calls Replicate Labs
  2. Launches live roleplay
  3. Receives scorecard
Live roleplay08:24
Arrowmere, discovery call
Jamie Reyes, illustrative roleplay buyer
Jamie ReyesCFO, ArrowmereListening...
ⅡEnd
Illustrative interface

Up and running in minutes.

Connect with MCP or the REST API.

  1. 1

    Connect

    Connect your AI to Replicate Labs.

  2. 2

    Choose capabilities

    Select coaching, roleplay, knowledge and scoring.

  3. 3

    Start building

    Call from your agent, workflow or product.

{
  "mcpServers": {
    "replicate-labs": {
      "type": "http",
      "url": "https://roster.replicatelabs.ai/mcp/server/"
    }
  }
}

Remote MCP. OAuth sign-in on first connect.

Read the docs
Why start from zero?

Everyone's building sales AI. Everyone's rebuilding the same things.

Prompts, methodologies, knowledge retrieval, roleplays, voice, evaluation, integrations. We've built them.

The Replicate Labs harness connects sales complexity to Coach, Do, Report and more. CoachDoReportAnd more

Sales expertise, ready to build with.

The building blocks for AI that sells.
Coach your reps. Do the work. Report on what's working.

Coach

Realistic roleplays, live coaching and expert feedback.

Keenan, sales coach
● Live
End
AI coach
● Good progress

You established value well. Explore the economic impact in more detail.

Next step

Ask about the decision timeline and who else is involved.

Illustrative interface

Do

Generate follow-ups, build deal plans and create content.

Generate follow-up email

Deal context
Arrowmere
Method
Gap Selling
Tone
Professional
Subject: Next steps on our conversation

Hi Jamie,

You mentioned that the current process is slowing down your team. What does that delay cost Arrowmere each month?

Let's work through the impact before we map out next steps.

✧ Generate
Illustrative interface

Report

Score conversations, track progress and measure impact.

Discovery call scorecard

82
Strong performance
  • Value creation85
  • Needs discovery78
  • Decision process80
  • Commercial impact86
  • Next steps80
Key insight

You uncovered the business impact. Now explore the decision timeline.

Illustrative interface
Hands on

Choose a capability. Try it live.

Read real coach answers from our benchmark.
Open a live tool to work on your own deal.

Chat with an expert coach

Recorded benchmark examples. Answers shown verbatim.

You

I've got Ardent Pet Clinics in my pipeline, Ramp Cards and Bill Pay, maybe 40 thousand a year. The VP Finance, Kofi, keeps taking my calls and says it's interesting, but every time I ask about timing he says 'let's keep talking'. My manager wants me to either close it this quarter or explain why. What do I do?

Replicate LabsKeenan

Stop asking Kofi for a date. His interest is not a next yes, and there is no buyer-confirmed reason to forecast this quarter from what you have told me. On the next call, ask, “What is happening with card spend or bill payments today that made this worth discussing, and what does it cost you if it stays that way?” If he cannot identify an impact worth acting on, tell your manager the forty thousand dollars a year is a possibility, not a quarter-close commitment. What has Kofi actually said is going wrong?

Ask your own deal: talk to Keenan

Your app. Our tools.

View documentation

Your application

ClaudeChatGPTSlackCursoryour own code

Replicate Labs API

  • Roleplay
  • Coaching
  • Deal intelligence
  • Knowledge (RAG)
  • Scorecards
  • Live personas

Your users

  • AI agents
  • Internal tools
  • Customer-facing products

Proven in real sales situations.

Blind pairwise comparisons with GPT-6.1 Sol, GPT-6 Astra and Gemini 4 Argon. Three independent judges, October 2026.

120sales situations evaluated
80/120won against all three frontier models
31/34coaching situations won against all three

For each situation, the Replicate Labs result is the answer from our best-performing coach for that situation.

Trusted by revenue teams at
CiscoGitLabHewlett Packard EnterpriseOktamonday.comFreshworksGainsightVerintDoceboWorkatoLokaliseContentsquareShutterstockInforPodiumCorsearch
In partnership with leading methodologies
ValueSelling AssociatesA Sales Growth Company, Gap SellingSBR Consulting
The bottom line

You build the experience. We bring the expertise.

Bring us an agent, a workflow or a real sales situation and we will show where it gets it right and where it falls short.