Minute four · the first question

“Which deal are you least sure about? Start there. What did the buyer say it costs them?”

Your coach · on a call, in the platform
Type instead if you cannot talk
Day one · for the rep about to open it

Ninety minutes. Four things. The first session, station by station.

Sign in, press Meet, and say the deal. Your coach reads it, judges the email you were about to send, scores one roleplay round and writes tomorrow’s brief. A deal review is a call; the box is there for when you cannot talk.

The first ninety minutes

Six stations. Something real at each one.

A first afternoon, clock on the left. Specimen data: Ardent Logistics and Sadia Rehman are made up to show the shape of what comes back.

  1. 0:00Sign in

    Sign in with Google. Your coach is on the home screen with a Meet button and a box for the rep who cannot talk.

    Home · your coach
    MeetTalk to me. Faster than typing.
    Message your coach…
  2. 0:04Press Meet

    Say the deal you are least sure about, out loud, the way you would to a manager who has time.

    Your coach · call · 0:04Ardent. What did Sadia say the double booking costs her? If that is your estimate, we are starting from a meeting.
  3. 0:20The read

    The coach says what is confirmed, what is yours, and the one move. It stays with the deal for next time, and in Slack if you connect it.

    CoachDeal read

    Still a meeting.

    • Problem named, 2 Sep
    • Cost: your estimate
    • Economic buyer: not met

    One move: a call with Sadia, one question, her number.

  4. 0:35The email

    Paste the follow-up you were about to send. The coach cuts the paragraph that sells before the buyer has a number.

    To Sadia Rehman · Ardent

    Thanks for Tuesday. You said the double booking eats the dispatch team’s mornings.

    Our platform removes duplicate entry with a single booking record that syncs to every carrier in real time.

    Roughly what does a morning of that cost you, in your number?

    Cut paragraph two. Ask first.
  5. 0:55Round one

    Roleplay the objection you are dreading against a buyer who holds the line. Scored, with the moment cited.

    Round 1 · Jamie holds the line+180 WYou asked what six years of managing fine cost her. She named a fifth site opening in March; you went to pricing. 0 W there.
  6. 1:20Tomorrow

    Tell your coach who you are meeting at 9:00. The brief comes back: the question to land, the trap, what to leave with.

    Brief · 09:00 tomorrow · Ardent
    • LandWhat the double booking costs, in Sadia’s number.
    • TrapShe will ask for pricing early. Not before the number.
    • Leave withAn intro to the CFO, with the number in the note.
Session one

Four moves for session one. By day three the pattern shows.

One call is an anecdote. By the third day there are enough of them for your coach to name the thing that keeps happening across your deals, and that is the gear change.

  • 1Talk your hardest open deal through with your coach. The question it asks back is the one you have not answered yet.
  • 2Run the call you lost past your coach, line by line. The first scorecard names the probe you skipped.
  • 3Prep tomorrow’s call before you walk in. You leave the room with a next step the buyer agreed to.
  • 4Run Gap Prospecting over your last cold email. See what the coach cuts and what it keeps. The next draft writes itself.
Day 1Talk your hardest deal through.

Your coach tells you what is missing and gives you one move.

Day 2Run two more calls past him.

Paste the transcripts. Same read, and the first sign of a repeat.

Day 3The pattern shows.

What was missing in one deal is missing across most of them. That is what you take into your 1:1.

4 of 5 calls where the cost was never agreed with the buyer. Specimen.
Before you open it
Do I need anything before the first session?

No. Bring a deal, a transcript or a cold email. Any of those gives your coach something to work with in the first session.

What if I do not have a call transcript yet?

Describe the deal out loud instead. Your coach runs the same read. Paste a transcript on day two when you have one.

Will my manager see what I run past my coach?

Not the conversation. On Platform seats Bryce shows managers the pattern across the team; the transcripts and the rep-and-coach conversation stay out of it.

My team does not run Gap Selling.

Keenan is built on Gap Selling and will coach against MEDDPICC, MEDDIC or SPIN alongside it if you ask. A coach whose primary method is one of those, or your own playbook, is Caty, set up on Platform with a methodology partner.

How do I get a seat?

Seats come with Platform, which a company buys with implementation, set up with its methodology partner. If your team is not on it yet, bring us a live deal and the first call is where it starts.

Open it with the deal you are least sure about. Listen to what your coach asks first.

What you say to the coach stays between you and the coach. Security and trust. If your team is not on a seat yet, bring us a live deal and the first call is where it starts.

Keenan, sales coach
KeenanA Sales Growth Company
Bring us a live deal