Avoma started as an AI meeting assistant and added conversation intelligence, revenue intelligence and scheduling, sold by the seat at published prices. Gong started as the record of every sales conversation and grew into a revenue platform for engagement, coaching and forecasting, priced by proposal.
The short answer
Pick Avoma when a small or mid-sized team wants AI notes, call scoring, CRM updates and basic forecasting in one tool at a known price. Pick Gong when a larger revenue organization wants the conversation record at the center of coaching, engagement and the forecast, and will negotiate a platform contract.
Avoma's own comparison page is the one most buyers find first; this one quotes both vendors. It is part of our guide to sales coaching platforms compared by the job they do.
What each says it is
Avoma describes itself as an all-in-one AI for note-taking, scheduling, coaching and forecasting, and lets buyers "start with what you need". Its products are an AI Meeting Assistant, a Scheduler and Lead Router, Conversation Intelligence ("automating call scoring, personalized coaching, and getting visibility into talk patterns") and Revenue Intelligence ("deal and churn risk alerts, automatic Sales methodology tracking, pipeline inspection and AI win-loss analysis").
Gong calls itself an "AI OS for Revenue Teams" that will "capture every interaction, analyze what's working, and automate what happens next", and its home page reports more than 5,000 customers. Its conversation intelligence "automatically records and transcribes every sales call, meeting, and email" and feeds Gong Engage, Gong Enable and Gong Forecast.
Side by side
Each cell comes from the vendor's own pages.
| The decision | Avoma | Gong |
|---|---|---|
| Built around | Meetings: notes, scheduling, follow-ups | The record of every customer conversation |
| Notes and CRM | Custom AI notes by meeting type; updates custom CRM fields for MEDDIC, SPICED and BANT | AI summaries and CRM updates from the call record |
| Call scoring and coaching | Automatic call scoring against custom scorecards; AI coaching recommendations (Conversation Intelligence add-on) | Scorecards, dashboards and coaching recommendations from analyzed calls; Gong Enable for training |
| Forecast and deal risk | Deal risk alerts, methodology tracking, forecasting, win-loss (Revenue Intelligence add-on) | Gong Forecast: deal health from engagement and sentiment, pipeline risk |
| Beyond sales calls | Scheduler and lead router; privacy for internal meetings | Gong Engage for outreach |
| Published pricing | Startup from $19 per recorder seat a month billed annually; Conversation Intelligence and Revenue Intelligence add-ons $29 per seat a month each, billed annually; viewers free | Per-user licenses plus a platform fee; figures by proposal |
The call scoring question
Avoma's comparison page lists "no automatic call scoring" among Gong's blind spots and says Gong "requires managers to manually listen to and score calls". Gong's own page says managers and reps "access dashboards, scorecards, and coaching recommendations" built from real customer interactions. We could not settle the gap from the two pages. Score ten of your own calls in both during a trial and see what each produces without a manager touching it.
- 01Two managers rank ten callsBefore either product scores them
- 02Score the ten calls in bothWithout a manager touching them
- 03Ask for rank agreementAverage error will not tell you much
- 04Check every quoteAgainst the transcript
While you are there, test the scores themselves. Have two managers rank the ten calls first. Ask each product for rank agreement with that order; average error will not tell you much, because in our call-scoring study a scorer that never read the transcript landed 0.41 average error against 0.43 for the best real model. Then check every quote in the AI feedback against the transcript.
Four questions to put to both vendors in the demo:
- Which scores are produced automatically, and which need a manager to listen first?
- What is the rank agreement between your scores and human experts, and who were the experts?
- If we score the same call twice, how many scores move?
- Which language model sits under the scoring, and what happens to our scorecards when it changes?
Pick Avoma when
Avoma fits a team that wants to start small and know the price. Its plans are published, view-only seats are free, and buyers add Conversation Intelligence or Revenue Intelligence when they need them. Avoma also covers jobs Gong does not list: a scheduler and lead router, and notes for internal meetings with privacy controls. Its Gong-alternative page says custom AI notes can be set by meeting type and saved to CRM fields for MEDDIC, SPICED or BANT. For a 20-person sales and success team that mainly wants every meeting summarized and logged, that is most of the job.
Pick Gong when
Gong fits a larger organization where the conversation record is the center of the revenue process. It connects that record to outreach (Engage), coaching and training (Enable) and the forecast (Forecast). Even Avoma's own Clari-vs-Gong post calls Gong "the category benchmark for conversation intelligence" and "the more established platform" for coaching. If a CRO wants one vendor for capture, analysis, engagement and forecasting across hundreds of reps, Gong was built for that scale.
Pricing one team in each (illustrative)
The team is invented; the prices are each vendor's own published terms. Larkfield Software has ten reps who record calls and four managers and success leads who only listen and read.
In Avoma, only recorders pay, so the bill covers ten seats. On the Startup plan at $19 per seat a month billed annually, that is $190 a month. Conversation Intelligence, which adds call scoring, is a $29 per seat add-on billed annually; if your plan takes it, the total comes to $480 a month. The pricing page says there are no setup fees or minimum platform fees, and the Startup plan runs up to 25 paid seats, so Larkfield can grow before it changes plan. Paying monthly costs more per seat.
In Gong, the pricing page says licenses are priced per user and there is a platform fee based on the number of users supported, with figures in a proposal. Ask for both lines in writing, and ask whether the four managers who only review calls need full licenses. Gong also says integrating your existing tech stack is free.
Compare the two on the same seat count and the same jobs. A per-seat price for Avoma against a Gong proposal that also covers engagement and forecasting is not a like-for-like quote.
Setup, integrations and security
Avoma's pricing page lists the conferencing tools it records from (Zoom, Microsoft Teams, Google Meet, Webex, GoToMeeting), CRMs including Salesforce, HubSpot, Zoho and Pipedrive, and transcription in more than 70 languages. Security and admin controls sit on its Enterprise plan; read the current plan table for exactly what is included. It offers a 14-day trial of its Organization plan with add-ons switched on and no credit card.
Gong's pages describe recording and transcribing every call, meeting and email and connecting that record to Engage, Enable and Forecast. For a regulated team, ask both vendors for their current security report, where recordings are stored, and how long they are kept, and have your own security team read the answers. Neither vendor's marketing page should settle that question.
One day in each (illustrative)
The rep and deal are invented for illustration.
In Avoma, Jordan's discovery call with a dental group is transcribed, summarized under the team's discovery template, and saved to the CRM, with the MEDDIC fields filled from what the buyer said. The call scores 62 on the team's scorecard. A deal risk alert notes no economic buyer.
In Gong, the same call is recorded and summarized, trackers catch two competitor mentions, and the deal's health drops in Gong Forecast. Jordan's manager sees the call in her coaching view.
Neither tool tells Jordan how to get to the practice owner who signs, or what to bring her.
Mistakes when choosing between them
Taking one vendor's comparison page as the comparison. Avoma's Gong-alternative page is a sales page, and so is any page a vendor writes about a rival. Check each claim against the other vendor's own pages, or test it in a trial.
Trialing on demo calls. Scores and notes on a polished internal demo tell you little. Use ten real calls from your own pipeline, including a messy one.
Counting the wrong seats. Avoma charges recorders and lets viewers in free. Ask Gong how it counts users for licenses and the platform fee before you compare totals.
Buying the forecast for a team that needs notes. If the job is summaries and CRM updates for a 20-person team, a revenue platform is more than you will use. If the job is one record across hundreds of reps, a notes tool will run out.
Skipping the privacy settings. Decide before rollout which meetings are recorded, who can see internal calls, and how long recordings are kept.
After the call is scored
Both are built around the record and the score; working the deal with the rep is mostly left to the manager. Replicate Labs builds AI sales experts for that part, so read this section as ours.
Jordan would bring the dental group deal to Caty on a call, the way she would bring it to a manager. Caty works from the transcript Jordan brings from Avoma or Gong, reads it in the team's own method, names what the deal is missing (here, a route to the practice owner) and gives one move for the next conversation. She remembers the deal, and the manager gets a read across every open deal from Bryce.
The category is in the AI sales coaching guide; the recorder layer is defined under conversation intelligence. Test plans are in how to evaluate AI sales coaching software and how to run an AI sales coaching pilot; other options are on best AI sales coaching software.
If your recorder already holds the call and the deal still stalls, see how Caty works a live deal.
FAQ
What is the difference between Avoma and Gong? Avoma is an AI meeting assistant that added conversation intelligence, revenue intelligence and scheduling as add-ons, sold per seat at published prices. Gong is a revenue platform built on recording every customer conversation, with engagement, coaching and forecasting products, priced by proposal. Avoma suits teams that want to start small; Gong suits larger revenue organizations.
Is Avoma cheaper than Gong? Avoma publishes its prices and Gong does not, so a direct comparison needs a Gong quote. Avoma's pricing page lists a Startup plan from $19 per recorder seat a month billed annually, and Conversation Intelligence and Revenue Intelligence add-ons at $29 per seat a month each. Gong's pricing page describes per-user licenses plus a platform fee.
Does Gong have automatic call scoring? Gong's conversation intelligence page says managers and reps access dashboards, scorecards and coaching recommendations based on analyzed calls. Avoma's comparison page says Gong lacks automatic call scoring. Test it in a trial by scoring ten of your own calls in each product without a manager reviewing them first.
Does Avoma support sales methodologies like MEDDIC? Yes. Avoma says it updates custom CRM fields for MEDDIC, SPICED and BANT from meeting notes and scores calls against methodology scorecards, and its Revenue Intelligence add-on includes a sales methodology tracker. Check that the scorecard matches how your managers apply the method.
Does Avoma have a free trial? Yes. Avoma's pricing page offers a 14-day trial of its Organization plan with add-ons switched on and no credit card required. After the trial the account moves to a viewer role, so past recordings stay readable but new recording needs a paid plan. Gong's pricing page directs buyers to a proposal.
Can you move from Gong to Avoma? Avoma's Gong-alternative page says it can migrate Gong calls. Ask for the details in writing: which calls, transcripts and scorecards move, and how long the migration takes.
Can I use Avoma or Gong for coaching reps on live deals? Both give managers call scores and coaching recommendations from recorded calls. Working a live deal with a rep, before and after each call, is a separate job. An AI deal coach can read transcripts from either tool and coach the rep on the next move.