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The product, page by page. Every page is also served as Markdown, so the same words reach the models a team works in.

Coaching

How coaching works

What the coach is reasoning from, why it interrogates your evidence, and the limits worth knowing before you rely on it.

#Methodology is the engine, not the skin

Your coach is built on a specific sales methodology. That choice determines what it asks, what it accepts as evidence, and what it tells you is missing. It is not a style setting layered over a general assistant.

Concretely: a coach built on a problem-centred methodology will keep returning to whether you have quantified the buyer's problem, because in that framework an unquantified problem is the reason deals stall. A coach built on a value-centred framework will keep returning to the business issue and who owns it. Ask each the same question about the same deal and you get different, internally consistent answers.

This is why the coach is configured to the way your organisation actually sells, rather than shipped generic. It is also why an answer that feels repetitive is usually the methodology doing its job.

#Why it interrogates you

The coach is built to be difficult about the difference between what you confirmed and what you assumed. Most of a first conversation is it establishing which is which.

You

Budget is not an issue, they told me it is approved.

Coach

Who told you, and in what words? Was that in a meeting or on email? Did they name a figure, or did they tell you not to worry about it?

You

It was my champion, on a call. He said it would not be a problem.

Coach

Then you have a champion's opinion, not an approved budget. Those fail differently. What happens to this deal if he is wrong?

A normal exchange. The gap you cannot fill in front of your coach is the one that kills the deal three weeks later.

If you cannot answer, that is the finding. It is not a failure of the session.

#What it is working from

What you sayThe current conversation. The single largest factor in answer quality, and the one you control. See Getting a better answer.
What you said beforeYour own history on this account, carried across your coaches. See What your coach remembers.
Account knowledgeDocuments an administrator has loaded: products, buyers, competitors, methodology, qualification standards. Shared. See What your coach knows.
Connected toolsWhere enabled, the state of the opportunity in your CRM, calls, calendar and inbox. See Integrations.
Four inputs. A thin answer almost always traces to a thin input, most often the first one.

#What it will not do

It does not
  • Join your live customer calls or feed you prompts in real time.
  • Invent facts about your deal. Where it does not know, it asks.
  • Replace the coaching conversation with your manager.
  • Share your coaching sessions with your manager. See What you can see.
It does
  • Work an open opportunity with you, repeatedly, over its whole life.
  • Rehearse a specific upcoming conversation and grade it.
  • Give a manager a read on where a team is genuinely weak.
  • Hold a standard consistently, across every rep, every time.

#When it is wrong

It works from what it has been told. If it has your deal wrong, say so plainly in the conversation and the correction carries forward like anything else. If it is wrong about your business, that is a knowledge base problem and belongs with your administrator.

Last updated 3 September 2026

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